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Purpose of developing the label:  

Label for the non-alcoholic carbonated drink "Kombucha"


Product description for which the label is required:  

Kombucha, a drink known to many as tea fungus. This is a new interpretation of a long-known drink - kombucha with the addition of fruit and berry juices.


Company name:  

Mr. Scoby


Company's line of business:  

Beverage production


Description of product/service categories:  

Non-alcoholic medium-carbonated drink


Distribution channels and sales geography:  

HoReCa, stores, supermarkets, online store


Target audience profile:  

Mostly young people aged 18-30


Existing or proposed positioning:  

Natural, healthy drink of a new generation at an affordable price.


Closest competitors:  

Zhivchik, non-alcoholic beer, carbonated lemonades, iced tea.


Main competitive advantages of the company/product:  

More familiar taste of fruits and berries. Attractive packaging.


Brand name on the product:  

Mr. Scoby


Product price segment:  

40-50 UAH


Duration of the product's presence in the market:  

Forever


Advantages of your product:  

Cheaper than competitors, larger volume, more familiar flavors.


What are the benefits of purchasing the product?  

Healthy low-calorie drink


Is the label being created for the first time or do you want to update an existing one? (attach an image of the current label)  

There is an unsuccessful label for one basic flavor.


If the label is being developed for a specific packaging format, specify the label dimensions:  

Label size 85\70 mm.


If a label template is being developed, list the label formats to which the design concept will subsequently apply:  

The bottle shape may change.


Formulate the main task of the label design:  

Attract attention


Style in which the label should be executed:  

The style can match the existing label


Basic colors:  

none


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?  

Yes, logo


In what format do you want to receive the source material?  

.ai, .eps, .cdr


Provide any additional information you consider important.  

A developed logo exists, the central character of the brand, and an unsuccessful label for one type of drink. 

It is necessary to develop 4 labels for the following flavors:

-apple

-raspberry

-pear

-red grape

The label consists of two parts: front and back.

The front labels should feature the brand character in different poses and settings

For example: a walrus in a suit against the city backdrop, a walrus in a swimsuit on the beach, etc.


Character of the central character: 

When changing images, the central character should not resemble an alcoholic, a gay person, a kind old man, or a woman. Mr. Scoby is more of a prototype of Bruce Willis - a strong man, a sex symbol, admired by both 16-year-old girls and 40-year-old women, evoking admiration and desire in men to imitate him.

On the front label, only the text part of the logo is sufficient. On the back - the entire logo.

On the back, all information from the text file should be "logically" placed, and space should be provided for a barcode and production date imprint. The back label is the same for all types.  


Size: 

front 85\70 mm

back 60\70 mm


Technical requirements for the layout in the attached file.

The logo is in .psd format, but unfortunately, I cannot attach it here. I will send it upon request.
Updates
Update #1
16 June 2021, 18:42
Applications6