Main Data:
- brand of household chemicals for daily use (liquid soap, dishwashing detergents, etc.)
- Market segment: mass market, mid-price range
Preferences:
- the name should be easy to read, preferably quite concise, not long, consisting of one word or two short ones
- preference will be given to names that have some meaningful connotation related to the theme (a successful example: Gleen - green + clean = green + clean, eco-theme)
- reflecting eco-friendliness in the name is welcome
- the name can be invented in Ukrainian, but it will be used in English on the packaging
- therefore, it is important that the English spelling is easy to read. If possible, avoid variants like ч - "ch", ш - "sh", which not everyone can read correctly
