A competition has been organized for naming what?
Brand name for OEM production and sale of equipment for hardware cosmetology.
Company's area of activity:
OEM production and sale of equipment for hardware cosmetology.
Description of product/service categories:
High-tech equipment, namely: diode lasers for hair removal, lasers for tattoo removal, lasers for vascular treatment, ultrasound devices for skin rejuvenation, radiofrequency lifting devices, cryolipolysis devices, multifunctional ELOS devices, vacuum-roller systems for massage...
Distribution channels and sales geography:
Initial sales geography - Ukraine. Further development is planned in nearby European countries. Sales of goods are planned through the internet, presentations of equipment by specialists - cosmetologists at master classes, participation in exhibitions.
Target audience portrait:
Beauty salons, laser cosmetology clinics, cosmetology centers, private cosmetologists.
Closest competitors:
medicalaser.com.ua - long established in the market
primelaser.com.ua - recently entered the market
massage-systems.com.ua - long established in the market
Main competitive advantages of the company: Modern production technologies, high equipment resource, provision of quality warranty, staff training.
What should be reflected in the name? (remove unnecessary items)
prestige
dynamism
modernity
innovation
stability
uniqueness
leadership
Is it allowed/welcome to tie the name to the surname/first name of the owner, geographical location, area of activity, or another key word (please specify)?
Tying to the area of activity or technology is possible.
Can the name be a neologism (new form)?
Yes. It is possible.
What words and phrases are better not to use?
Negative, banal, clichéd
Language of writing:
English. The English version and logo will be used in the equipment labeling.
It is preferable to use words that have analogs in sound and meaning in the Russian language.
Number of words in the name:
1-3
Is trademark registration planned?
Mandatory.
Will domain registration with the chosen name be conducted?
Mandatory.
Should the domain name exactly match the name in English letters?
Yes, exactly. Or it can be an abbreviation or a shortening in the case of a name consisting of several words as a last resort.
In which domain zones is registration planned?
com, com.ua, ua, pl, eu, md, de, ro, … Europe.
Please provide any additional information you consider important.
The name should be easy to read in Russian/English. Hearing the brand name or website address, a potential client should easily type it into the browser, i.e., it is preferable to avoid letters that are ambiguously heard/written.
Good afternoon.
Thank you to everyone who has started participating in the contest.
Important clarification: Please suggest a name and justify its meaning. It should not just be a random set of letters in a convoluted order or a combination of words and/or letters with hyphens or underscores to ensure that domains are available.
Thank you.
As much as possible, I will comment on your options in the evening and at night.
Log in or register, to view the originalGood afternoon,
After reading the provided options and considering possible applications, as well as at the request of one of the contest participants, I find it necessary to clarify:
"It is possible to tie to the field of activity, to the technology." should be read as:
"A tie to the field of activity, to modern technologies is desirable."
Thank you.
P.S. I am trying to personally respond to each proposed option.
Log in or register, to view the originalGood morning everyone.
While working on the contest, I decided to try to respond to everyone or almost everyone to convey my opinion on each work as much as possible. Unfortunately, this is not feasible and threatens to disrupt the contest in terms of achieving the desired result. After sending a certain number of responses, the site automatically blocks me because I allegedly respond too frequently. I couldn't find any limits on the number or frequency of messages described anywhere. For this reason, I had to refrain from responding to some potentially interesting works (to wait for the unblocking) and immediately reject works that might have had a chance to develop. With the message blocking, it turns out that I can't even write to technical support. Strange.
This has been repeating for several days. I wrote with difficulty and anticipation yesterday a letter to tech support to extend the contest for a couple of days and to resolve the messaging issue.
I will inform everyone of the result. And for now, I will try to respond as I can.
Thank you for your attention.
Log in or register, to view the original-
Vladislav Divakov 31 October 2018Вообще-то OEM-производитель работает по заказам других фирм. Зачем ему звучный бренд и затраты на продвижение? И зачем вообще конкурировать со своими заказчиками? Цены на уровне Поднебесной предложить сможете?
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Vladislav Divakov 1 November 2018Понял. Тогда, по большому счёту, всё равно сами вы делаете оборудование или контрактный производитель.
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Anastasiya V. 1 November 2018Сергей, а можете, если не сложно прокомментировать или оценить работы. Чтоб все понимали куда двигаться в выборе нейминга)) Спасибо за внимание)
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Marina Kovalchuk 5 November 2018Сергей, здравствуйте!
Допишите, пожалуйста, рассматриваете ли Вы премиум домены. Если да, то до какого ценового уровня.
Благодарю.
Наилучшего,
М.
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Sergey I.
6 November 2018
На данном этапе не считаю необходимым тратить деньги на покупку каких-то доменов по завышенным ценам. Конкурс создан для создания чего-то нового, а не повторения того, что уже несколько лет назад пришло в голову другим людям и они решили заработать на перепродаже того, что плохо лежало или не было востребовано в то время. Спасибо.
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Nick F. 6 November 2018Сергей, добрый день.
Вам не обьязательно комментировать каждую работу. Ставьте оценки, из них понятно, подходит работа или нет, и не будет проблем с сообщениями. А если вы что-то хотите уточнить, то тогда можете написать сообщение. -
Sergey I.
6 November 2018
По некоторым работам необходимо ответить - чтобы перестать получать варианты с грамматическими ошибками или совсем некорректные или дать понять что нужно подправить или показать направление.
Спасибо.
П.С. Конкурс продлили на 1 день.
