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A competition has been organized for naming what?
The brand name for providing hardware cosmetology services along with a key advertising slogan that will be used for promotion.

Company's area of activity:
A network of beauty salons - Tanning Club "Beach". Currently, there are 4 salons. The main focus right now is tanning in a solarium, instant tanning, and selling tanning cosmetics. There are also standard salon services - manicure, pedicure, hairdressing services... A new direction is being created - a department for hardware cosmetology. Some services cannot be provided simultaneously with tanning services due to incompatibility. The new brand should help create a separate clear positioning in the market of cosmetology services as a professional player. Thus, it will help establish itself as an independent professional brand that can exist both as part of its own or others' salons, fitness centers, and other organizations, as well as a separate business project. Franchising development is possible.

Description of product/service categories:
Various cosmetology services that are performed using high-tech modern equipment, namely: diode lasers for hair removal, lasers for tattoo removal, lasers for treating blood vessels, ultrasound devices for skin rejuvenation, radiofrequency lifting devices, cryolipolysis devices, multifunctional ELOS devices, vacuum-roller systems for massage...

Distribution channels and sales geography:
The initial geography of service provision is Odessa, within its salons. In the future, development is planned in Odessa as a separate point for providing hardware cosmetology services or as part of other organizations. The next step is promotion to other cities in Ukraine. Advertising services and booking for services are planned through the internet.

Target audience portrait:
Clients are women/men 80/20, age 15-80, price segment - medium+.

Closest competitors:
lumenis.com.ua
aristo.studio
lazer-beauty.com.ua
laserhall.com.ua
laserhouse.com.ua
compliment.ua

Main competitive advantages of the company:
Modern new equipment, high qualification of personnel. The most advanced devices that have just appeared in the market of cosmetology services will be used in providing services. Market novelties will be provided for work directly by the manufacturer.

What should be reflected in the name? (remove unnecessary items)
prestige
dynamism
modernity
innovation
stability
uniqueness
leadership

Is it allowed/welcome to tie the name to the surname/name of the owner, geographical location, area of activity, or another key word (please specify)?
It is possible to tie it to the area of activity, to the technology.

Can the name be a neologism (new form)?
Yes. It is possible.

Which words and phrases are better not to use?
Negative, banal, trite

Language of writing:
English, Russian. When using the English language, it is preferable to use words that have analogues in sound and meaning in the Russian language.

Number of words in the name:
1-3

Is trademark registration planned?
Mandatory.

Will domain registration with the chosen name be conducted?
Mandatory.

Should the domain name exactly match the name in English letters?
Yes, preferably exactly.

In which domain zones is registration planned?
com, com.ua, ua.

Please provide any additional information you consider important.
1. The name should be easy to read in Russian/English. Hearing the brand name or website address, a potential client should easily type it into the browser, i.e., it is preferable to avoid letters that are ambiguously heard-written or when transliterating into Russian or back, many new letters appear (for example, щ - sch).

2. Please suggest a name and justify its meaning. It should not just be a random set of letters in a convoluted order or a set of words and/or letters with hyphens or underscores. 

3. If possible, I will comment on all proposed options for adjusting the direction of development. If something important for everyone arises, I will make an update in the competition.

4. Please do not write to me separately in messages that you are participating, just participate in the competition so that all important information is in one place.

Thank you all in advance for your active participation!
Updates
Update #1

Hello,

I am forced to publish a clarification-explanation.

1. In which domain zones is registration planned? com, com.ua, ua.  - This means all these zones must be available. These are the main Ukrainian zones. Do not suggest others. You can use the convenient service imena.ua for verification.

2. A huge request, do not use dashes and underscores in the name without a special need. How should the administrator of this establishment pronounce it later? How will people understand him?

3. Test what you come up with on yourself or close ones. Put yourself in the place of the establishment's administrator, say the invented name 5-10 times in a row with a smile. Ask for feedback.

4. And once again - this should be the name of a center providing cosmetic services, or a department within something larger. Like a salon within a salon. This is not the name of cosmetics, not the name of a device....

Thank you.

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7 December 2018, 1:49