A competition has been organized for the naming of a brand of electronic cigarettes.
Company's area of activity:
Disposable electronic cigarettes
Distribution channels and sales geography:
Will be sold in Ukraine, mainly through online stores.
Target audience profile:
Mainly 18-25 years old
Closest competitors:
GeekBar, ElfBar, Juice Roll Upz, LostMary
Main competitive advantages of the company:
Cheaper than analogs, a brand of Ukraine, good quality (produced at the same factory as one of the most popular brands).
Language of writing:
In Latin characters
Number of words in the name:
1-3 (should be as easy to pronounce as possible)
Please provide any additional information you consider important.
Now let me write in more detail:
It is necessary to create a naming for the brand of disposable cigarettes.
- Must be in Latin characters
- Convenient slang declension of the name (this is very important), our clients love to shorten the name, we need to make it as easy as possible for them! And this shortened name should be as comfortable and easy to pronounce as possible.
Example of competitors: GeekBar - Geek, ElfBar - Elf/Elfbar, Juice Roll Upz - Juice
- Neutrality of the name, without ties to design/flavors.
An example of a competitor that is tied to a specific design because of the name: TrollBar
- Ukrainian brand, but positioning without direct ties
