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A competition has been organized for naming what?

  • the company
  • the product


Company's area of activity: mass production of beautiful, practical, and affordable products - tables, chairs, sofas for HoReCa. Ready-made solutions.


Description of product/service categories: modern quality products in the economy segment made of metal, wood, particle board. Upholstered furniture - sofas and armchairs with tufted upholstery.


Distribution channels and sales geography: Ukraine, possibly Europe later. Social networks, OLX, Rozetka


Target audience portrait: beginning entrepreneurs looking for a compromise between design, quality, and price


Existing or proposed positioning: Economy - mid segment


Closest competitors: Waldberg, ViHome, Arredamento, NovaMebel


Main competitive advantages of the company: trendy furniture at affordable prices. Looks expensive - costs cheap. Technological approach, design developments.


Is there a creative concept (what should the name mean)? I don't know. The name may not be related to anything at all, which is welcomed. It should convey the atmosphere of cozy establishments, the ambiance of lobby bars and lounge areas, sofas and armchairs where one wants to sink in and stay longer.


What should be reflected in the name?

  • dynamism
  • modernity
  • innovation
  • stability
  • reliability
  • uniqueness
  • creative approach
  • comfort


Is it allowed/welcomed to tie the name to the owner's surname/name, geographical location, area of activity, or another key word (please specify)? no. Exclude wood, steel, etc.


Can the name be a neologism (new form)? yes


What words and phrases are better not to use? Exclude wood, steel, etc.


Language of writing: Latin script


Number of words in the name: 1-2


Is trademark registration planned? yes


Will a domain registration with the chosen name be conducted? yes


Should the domain name exactly match the name in English letters? not necessarily


In which domain zones is registration planned?

  • .com
  • .ua
  • .com.ua


Are you considering the possibility of purchasing a premium domain? no


Please provide any additional information you consider important. The full name should look nice on the furniture tag and fit on it.

The word should be easy to pronounce and sonorous.