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A competition has been organized for naming what (remove unnecessary points)? the company, brand 

 

Company's area of activity: Manufacturing tuning kits for off-road vehicles.

 

Product category descriptions:   

- Wheel reducers. (also known as - portal axles, angular reducers, axle reducers)
An expensive product that provides a colossal increase in off-road capability. 

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*The photos are not ours (Our reducers are beautiful, but they hide perfectly in the wheel rim, and you can't really see them)

They are installed on off-road vehicles and allow for a ground clearance increase of 130mm

It should be understood that this is already a very high level of tuning!
The total ground clearance of vehicles with wheel reducers and corresponding wheels is 400-500mm (the ground clearance of KrAZ: 370mm)

These are not monster trucks like on TV, our vehicles are suitable for public roads!

Here is a video for clarity: https://youtu.be/faj5m6HYakg

 

Distribution channels and sales geography: Europe, Australia, America, CIS

 

Target audience portrait:  

  • 95% Men
  • 35-60 years old
  • Income: Above average

 

If simply put:

Men who probably already have a couple of cars and can afford an expensive  "Toy”, which they take out a couple of times a month for fun.

Important!! Most of the audience do not speak Russian, the name should be perceived well in English.

 

Closest competitors:  

 

Which words and phrases are better not to use?

4x4, offroad, 4WD - too clichéd, but at the same time, they very accurately reflect the specifics of the product.
So if there are original ideas with these words - we would be happy!) 


Language of writing: English


Will a domain registration be conducted with the chosen name? Yes


Should the domain name exactly match the name in English letters? Preferably


In which domain zones is registration planned (remove unnecessary points)? .com

 

Are you considering the possibility of purchasing a premium domain? Yes 

 

Main message!

Competitors are too conservative.

We want to be fresh blood!
We want to burst in with modern marketing, packaging, presentation, and a contemporary creative name. 

The name can have a rock-and-roll old-school vibe but not be tacky. 

It can be bright and fresh, but it should be subtle, as the audience is mature.