Name for an online store of household appliances and electronics

A competition has been organized for naming what? 

• multi-brand online store (website)

Company's area of activity:  

Wholesale and retail sale of household appliances through an online store

Description of product/service categories:  

-SMART household appliances and electronics. Products that can connect to wireless networks and be controlled remotely. 

-The latest innovations from China entering the Russian market. 

- Smart lighting (voice control), 

- Smart home (Home automation, or smart house - a system of home devices capable of performing actions and solving certain everyday tasks without human involvement, the ability to configure devices through control controllers, managing the home via smartphone, including everything from automatically turning on the air conditioner, coffee maker, shower when a person wakes up to security systems when a person leaves home, starting cleaning devices and greetings, cooking food upon return)

- Control via Alice, Siri, Marusya

Products for absolutely everyone: from newborns and teenagers, all household goods to products for summer cottages, hunting, fishing, tourism. 

Sports goods and exercise equipment. 

Electric transport. 

Automotive products.

Distribution channels and sales geography:  

Russia and CIS countries

Target audience portrait:  

All age categories with any income.

Existing or proposed positioning:  

SMART technology, SMART home, SMART electric transport.

Closest competitors:  

https://mi-shop.com/

https://ru-mi.com/device/umnyiy-dom/

https://elari.net/catalog/smart-home/    - this link shows all the functionality of the smart home well in the video

https://mishka-shop.com

Main competitive advantages of the company:  

The market for Russia is relatively new. Mainly, there are mono-brand stores selling Xiaomi, Elari technology.  We will have these brands too + new little-known brands rapidly gaining popularity in China and worldwide.

Additionally, mainly in the Russian market, there is "gray" goods. Our store will operate with all certificates, guarantees, official service centers, etc.  At the same time, the technology is for both middle-class consumers and luxury category.  

For example, a smart bulb with standard sockets costs 600 rubles, but it has a one-year warranty,   control via phone or voice (on, off, change color). This means it is accessible to everyone and economical.

Is there a creative concept (what should the name mean)?  

Focus on SMART products, SMART HOME of the future, ecosystem!   In our case, the ecosystem - is a network of smart devices and products for daily use, the application of which brings innovations into human life

What should be reflected in the name)? 

• smart home
• prestige
• modernity
• innovation
• reliability
• uniqueness
• ease of use
• affordability

Is it allowed/welcome to tie the name to the surname/name of the owner, geographical location, area of activity, or another key word?  

no

Can the name be a neologism (new form)?  

yes

What words and phrases are better not to use?  

Trite names like techno,  market,  electro, store, etc.

Language of writing:  

Latin script.  But the name should be easy to read and memorable for all age groups.

Number of words in the name:  

1-2

Is trademark registration planned? 

 yes

Will a domain registration with the chosen name be conducted?  

yes

Should the domain name exactly match the name in English letters?  

yes

In which domain zones is registration planned? 

• .com
• .ru

Are you considering the possibility of purchasing a premium domain?  

no

Please provide any additional information you consider important.  

We are offering a reward of 10,000 rubles. But if we really like the proposed option and we use it, we will add a bonus of 5,000 rubles to the winner! 

We are entering the market with mass consumption goods, future products. To better understand what products are being discussed, watch the attached video.