Contest translated automatically. Log in or register, to view the original

A competition has been organized for naming an online store for industrial packaging products


Company's area of activity:

supplies of goods necessary for the group packaging of industrial products, ensuring their safety and integrity during storage in warehouses and transportation, as well as additional warehouse equipment.


Description of product/service categories:

packaging strapping tapes;

accessories for strapping tapes, their fastening;

stretch film for wrapping;

tools and equipment for strapping tapes;

equipment for warehouse technology that helps operate assembled pallets with goods;


Distribution channels and sales geography:

online, internet, google adwords;

all of Ukraine


Target audience portrait:

Aged 25 to 50;

Companies and entrepreneurs engaged in packaging their goods in warehouses. 

Individuals who need packaging materials when moving.

Supply department employees (both men and women in proportions as they occur in life, almost equally);

A middle-income class. Not unemployed, but also far from luxury. Although there are some with pretensions. Has a family, obligations. Established worldview. Not striving to seek everything new. A bit conservative. But eager to gain reliability.

An entrepreneur, owner of a small business (who is also their top manager)


Closest competitors:

https://kozakplus.ua/ 

https://www.upakovka.com.ua/ 

metalon.com.ua

unistrap.com.ua


Main competitive advantages of the company:

Optimal price

Reliability

Good assortment

Availability in stock and quick processing in the warehouse


Is there a creative concept (what should the name mean)?

Simple and clear. What we offer.


What should be reflected in the name?

  • modernity
  • innovation without complexity
  • stability
  • uniqueness of simplicity
  • dynamism
  • other (please specify)


Is it allowed/welcome to tie the name to the owner's surname/name, geographical location, area of activity, or another key word?

Yes. But not to the surname.


Can the name be a neologism (new form)?

if it is clear what the online store offers


What words and phrases are better not to use?

funny, silly, unclear


Language of writing:

Ukrainian-Russian, 


Number of words in the name:

as many as needed, but the name must meet the above requirements


Is trademark registration planned?

Yes


Will a domain registration with the chosen name be conducted?

Yes


Should the domain name exactly match the name in English letters?

No


In which domain zones is registration planned?

  • .ua
  • .com.ua


Are you considering the possibility of purchasing a premium domain? (A domain that already has an owner willing to sell it. The price is usually higher than registering a new domain.) 

No