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A competition has been organized for naming what?  Ice cream café - pastry shop


Company's area of activity: Own production of natural ice cream, production of confectionery products.


Description of product/service categories:

More than 70 flavors of ice cream - cheese ice cream, alcoholic ice cream, gourmet ice cream, exotic sorbets, classic creamy and much more.

Confectionery production - cheesecakes, muffins, cakes, profiteroles, etc. (in general, classic products).


Distribution channels and sales geography:

1. Own network (2 ice cream cafés - pastry shops).

2. Wholesale ice cream sales in the HoReCa segment.

3. In the future, selling franchises across the country.

Geography - Odessa, Odessa region.


Target audience profile:

A wide range of consumers from small to large. 

Generally, these are people who value product quality, exclusivity of taste, gourmets. They pay attention to their diet and health.

Affluence - average, average plus.  


Existing or proposed positioning:

We are not Italian ice cream, we are author's ice cream.

Our main product is ice cream, and the secondary is confectionery products.

We do not chase price, we pursue quality and exclusivity.

We are ice cream with a story, i.e., the flavors of ice cream are developed according to the tastes of other countries and geographies (ice cream flavors: Belgian chocolate, Madagascar vanilla, Dominican mango, Brazilian acerola, American cheesecake, Viennese strudel, Black Forest cherry, Jamaican rum, Irish whiskey, Italian panna cotta, cranberry vodka, limoncello, Baileys, mustard ice cream, and much more). 

To evoke delight in the customer (guest) with the name, taste, and quality.


Closest competitors:

Italian ice cream Perfetto ( http://perfetto.com.ua )

Author's ice cream Gelarty ( https://gelarty.com/ )


Main competitive advantages of the company:

Exclusive ice cream flavors:

1. Sorbets - acerola, guava, graviola, mango, passion fruit, etc.;

2. Alcoholic - prosecco, Baileys, whiskey, etc.;

3. Classic - Madagascar vanilla, caramel salt, strawberry, etc.;

4. Branded - bubble gum, Snickers, Bounty, etc.

We are the only ones who import natural fruit puree for ice cream from South American countries.


Is there a creative concept?

Creative - the names of ice cream flavors from different countries, desserts, geographical origins, brands.

We are not a simple product, we are an exclusive product. (But do not confuse with fashion ice cream).

We are ice cream with a story.


What should be reflected in the name?

  • uniqueness
  • creative approach
  • history


Can the name be a neologism (new form)? Welcome.


Which words and phrases are better not to use?

Holdy, Flavy, Paradice, “Icetoriya” / “Icetory”, “мАЙСтер / mICEter”,  “Funzy”,  “Taю / Tayu”, “Morice”/ ”Allice”, “Frostery”,

“Frostery”, “Bice Meal”, “Ice-Lava”,   IceStories , LIZUN , Ice house, SunDays, Sundae, Yum-Yum,  Ice land, Nям-Nям, Sladkoyezhka, Frozen, IceSweet , Two Scoops, Dream Cream, Crematoriy, HappyIce, Plombir, Plombiro, Morojko. 


Language of writing: Latin


Number of words in the name: One


Is trademark registration planned? Yes


Will a domain registration with the chosen name be conducted? Yes


Should the domain name exactly match the name in English letters? Not necessarily


In which domain zones is registration planned? (remove unnecessary items)

  • .com.ua
  • .ua


Please provide any additional information you consider important.

We are not a children's café, we are aimed at a wealthy clientele of all age groups.

We are a new format café "ICE CREAM - PASTRY SHOP"