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Company's area of activity:

Network of English language schools


Description of products/services:

English language training


Target audience profile:

68% - women

32% - men 


70% - people aged 25-45


Middle class, English for study/work/travel.


List the nearest competitors:

https://greenforest.com.ua/
https://www.speak-up.com.ua/

https://englishprime.ua/

http://www.britishcouncil.org.ua/

http://www.spacedeer.com.ua/


Describe the main competitive advantages:

We see our main advantages:

- the training course is based on best practices

- personal support for each student

- price below the market average


Customer reviews at the links below.

https://enguide.ua/kiev/courses/redcliff/comments

http://redcliff.com.ua/otzyvy


Sales regions:

Focus - Kyiv, plans to open one representative office in the 5 largest regional centers


Creative concept:
It is necessary to create a modern, memorable name for the network of schools. 


Language of writing?

English


Word count:

Not critical


Additional information:

The company has been successfully operating for about a year - http://redcliff.com.ua/

It is forced to change its name due to disputes with a law firm with a similar name. 

There must be an available domain and a free trademark.