Contest translated automatically. Log in or register, to view the original

Organized a naming contest: companies


Company's area of activity: B2B, HR research, employee opinion surveys, 


Company values: Stable quality of services, timely work, user-friendly, client-oriented, expertise


Description of products/services: employee opinion surveys for engagement assessment, 360-degree evaluations, corporate culture and organizational effectiveness research for large and medium-sized companies.


Distribution channels and sales geography: Ukraine, post-Soviet space + Eastern Europe


Target audience profile:

  • HR specialists and heads of personnel management services (HR directors), 
  • managers of small and medium-sized businesses involved in personnel management issues.

90% women, aged 28 to 45, with higher education.


Closest competitors:

https://vendordirectory.shrm.org/category/testing-surveys/employee-engagement-surveys


Main competitive advantages of the company:

over 15 years of experience, flexibility and customization in solving Client's tasks, ability to work under tight deadlines, 


Is there a creative concept (what should the name mean)? What should be reflected in the name?

  1. Something short, abstract, and sounding good. Market examples: Zoho, Bonfyre, Qualtrics [find better]

  1. Something related to research projects and surveys. Market examples: DecisionWise,  Beyond Feedback, TinePulse, SurveyGizmo, Culture Amp [find better]


Is it allowed/welcomed to tie the name to the owner's surname/name, geographical location, area of activity, or another key word (please specify)?  we allow tying to the area of activity 


Can the name be a neologism (new form)? yes


What words and phrases should be avoided? no restrictions


Language of writing? English


Number of words in the name: 1-2 words


Is trademark registration planned? Yes


Will a domain registration with the chosen name be conducted? Yes


Should the domain name exactly match the name in English letters? yes or abbreviation


In which domain zones is registration planned?

  • .com
  • .ua


Please provide any additional information you consider important.

additional information https://docs.google.com/document/d/1pJ_ksG6xfwgBA8ef6Jabr3dPvspNCNg1mgT6SbK9Rk8/edit?usp=sharing
Updates
Update #1

Comment on the proposed names:


The .com domain is mandatory,  .ua - possibly, but not critical, as a second domain


Liked 

  •  options with neologisms where 2 words related to our theme were combined


2-3 stars 

  • options where a neologism was used, but unfortunately it is difficult/ambiguous to read  
  • not a bad option, but the .com domain is taken
  • the use of poll - does not correspond to our services, we have survey, opinion, pulse, feedback .... research  


For those names that received 1 star:

  •  writing Russian words in Latin letters,
  •  inserting part of the old name in the naming
  • words that are invariants of well-known brands
  • includes an unpronounceable combination of letters
  • perceived as a word written with a mistake

We may have made mistakes with some ratings by  +/- 1 star, as we evaluated in several stages, in the end, we will go through all the options once again.

 Log in or register, to view the original
8 August 2019, 15:32