A naming contest has been organized: companies
Company's area of activity: catering (delivery of healthy food)
Description of product/service categories:
- provision of catering services for the delivery of healthy food to schools and kindergartens;
- children's catering (birthdays, holidays)
- delivery of healthy balanced meals to families with children made from natural products.
Distribution channels and sales geography:
- website;
- contextual advertising;
- social networks (Facebook, Instagram)
- bloggers
Target audience profile:
- children aged 3-5 years and their parents (private kindergartens)
- children aged 6 and older and their parents (private schools)
- families with above-average income, business people who do not have time to cook and shop for groceries.
Existing or proposed positioning:
Positioning primarily with healthy, tasty, nutritious food, with a culture of healthy eating, possibly combined with saving time on meal preparation and grocery shopping for busy moms.
Closest competitors:
Main competitive advantages of the company:
- food delivery in special thermal containers preserving its beneficial properties;
- diverse menu developed in collaboration with a nutritionist;
- delicious healthy food that children happily finish eating
Is there a creative concept (what should the name signify)?
first of all, there should be an association with healthy food, possibly not direct, perhaps an association with healthy food and saving time on preparing healthy meals, as one of the services is family meal delivery. There are no specific restrictions, but at the same time, the name can be simple, consisting of 2-3 words, like "Healthy Food Station," or one word, but it should sound stylish, beautiful, and clear in content. A creative approach is generally welcomed)
What should be reflected in the name?
- prestige
- modernity
- uniqueness
- creative approach
Can the name be a neologism (new form)? yes
Which words and phrases are better not to use? eco, kids, organic, box, catering
Language of writing: Russian, English (preferably)
Number of words in the name: ideally from 1-2 words, possibly 3
Is trademark registration planned? yes
Will a domain registration with the chosen name be conducted? yes
Should the domain name exactly match the name in English letters? yes, or with slight modification (hyphen, dot).
In which domain zones is registration planned?
