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A competition has been organized for naming what? the product - a line of vegetable oils


Company's area of activity: Import and distribution of food products


Description of product/service categories: Food products (oils, cereals)


Distribution channels and sales geography: Singapore, Malaysia, Indonesia


Target audience profile: Citizens of the mentioned countries, middle class


Existing or proposed positioning: Mid segment, characterized by price/quality ratio


Closest competitors: 7 major importers and distributors of brands: "Naurel", "Veflover", "Golden", "Giant", "OKI", "Sunny Meadow", "Happy family" 


Main competitive advantages of the company: price and quality of products


Is there a creative concept (what should the name mean)? The name should reflect the naturalness of the product and European origin. It should also have the potential for future sales of not only oils but also cereals, ketchups, etc.


What should be reflected in the name?

  • prestige
  • stability
  • creative approach
  • European origin


Is it allowed/welcome to tie the name to the surname/first name of the owner, geographical location, area of activity, or another key word (please specify)? no


Can the name be a neologism (new form)? not preferred


What words and phrases are better not to use? none


Language of writing: English


Number of words in the name: maximum two


Is trademark registration planned? yes


Will domain registration with the chosen name be conducted? possibly


Must the domain name exactly match the name in English letters? not necessary


In which domain zones is registration planned? .com


Please provide any additional information you consider important.

It is important to obtain a name that indicates that the products are healthy, have European origin, and meet all quality standards.
Updates
Update #1

Here are the labels for this product line image

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2 September 2018, 8:10
Applications6