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Company Name:  

Storage Units in Parking


Company Activity:  

Real Estate


Product / Service Description:  

Rental of mini storage spaces in the parking lots of Kyiv


Distribution Channels and Sales Geography:  

Banner in the parking lot


Target Audience Profile: 

People who need a storage unit


Closest Competitors:  

None


Main Competitive Advantages of the Company / Product / Service:  

The storage units are located in 24-hour parking lots in various districts of the city, providing convenient access to their storage unit


Advertising Object (name of the advertised object / product / service), description of the advertised object:

Sea containers will be installed in the 24-hour parking lots of Kyiv for further rental to parking clients of cells with an area of 3.5m2 in these containers, which are presumably to be used as mini-storage units for storing various items.

For example: car tires, household "utensils", small appliances, bicycles and motorcycles, and similar items (analogous to the storage units or sheds that many had during the USSR era). The banner will be placed directly in the parking lot. Both horizontal and vertical options are needed.

Banner content: 

  1. Logo
  2. Text "we are located in this parking lot", 
  3. Text "1190 UAH per month"
  4. Phone 
  5. Image of the storage unit in cross-section with dimensions (width 1.5m, depth 2.5m, height 2.5m) and examples of what can fit inside to scale (approximately). Examples of images that are not suitable but provided for understanding are in the attached files.


Is the positioning of the object / product / service different from the positioning of the company?  

No


Select the type of sign:

  • advertising banner

 

Is there a logo, corporate identity of the company?   

Logo


Is it necessary to use them in the sign and adhere to the corporate style (if yes, please specify colors: Pantone, CMYK)?  

The containers are painted dark blue, the doors are light blue,  for object identification, blue color can be used to some extent


Sign Style:

Readable and clear 


What semantic load should the sign perform:

  • informational
  • selling


Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)?  

Yes


In what format do you want to receive the source material? 

Ready for print


The banner must go to print on Monday, so I will choose the winner by 26.10 before noon.
Updates
Update #1

imageimageimageimage


24 October 2020, 10:08
Update #2
24 October 2020, 10:36
Update #3

Supplementary explanation to the technical assignment for those who have already submitted their work and for future submissions:

1) The logo should be the main (most striking and visible) element on the banner as it is not only the name but also describes the essence of the offer and effectively provides the service. 

2) The image is the second most important and visible element; it should convey what and how much can be stored in the storage. Sizes must be specified. The price can be less prominent.

3) "We are located in this parking lot" should not distract from the attention of the first two points; this phrase specifies that we are indeed in this parking lot, and not just that there are "storage units in the parking lot" somewhere.

4) The phone number should not draw attention away from the first three points; those interested in the offer will find it.

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24 October 2020, 15:21
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