It is necessary to develop packaging design for a unique silk pillowcase.

For which product is packaging needed?  

It is necessary to develop packaging design for a unique silk pillowcase with copper oxide. 

Product description for which packaging is being developed:

The fibers of the silk pillowcase are infused with copper oxide, a mineral that eliminates 99% of bacteria that accumulate on the fabric and promotes skin rejuvenation upon contact.

What benefits does the customer get from purchasing the product?

• Rejuvenating effect

Copper in the fabric content normalizes the natural synthesis of collagen and protein, which maintain skin youthfulness, filling it with firmness, elasticity, freshness, and a healthy appearance.

Silk contains several amino acids that actively slow down skin aging.

• Antibacterial properties

When a microorganism comes into contact with copper, copper destroys the membranes of bacterial cells.

• Prevents hair damage

The smooth texture of silk minimizes friction and allows hair to glide over the fabric surface naturally, preventing tangling and curling of hair.

• Retains moisture

Silk helps retain moisture close to the skin and helps the skin stay more hydrated. Moisture contributes to skin elasticity and prevents the appearance of wrinkles.

• High quality silk

Distribution channels and sales geography:  

Online. English-speaking countries, America, Canada, Australia.

Target audience portrait:  

Women 35+, interests: cosmetics, personal care, hair care, skin care.

Closest competitors: 

https://blissy.com/

https://www.slip.com/
https://www.youtube.com/watch?v=7nHyX0yjkl0

Brand name on the packaging:  

Coppry

Product price segment: 

High-quality product at a premium price.

Duration of the product's presence in the market:  

New brand.

Advantages of the promoted product:  

A unique product (fabric) with no analogs currently in the world. Patented technology for producing the highest quality silk with copper oxide.

Is the packaging being created for the first time or is there an existing option? 

The packaging is being created for the first time. There is also no logo; below I will attach the font that was used in example 1 (it is not mandatory to use it)  

Formulate the main task of the packaging design: 

The packaging design should be “catchy” while being as minimalist as possible, conveying the quality of the product and its advantages.

Example 1:

Inside the box, there will be a welcome text and social media channel information. (Use placeholder text)

Example 2:

Style in which the packaging should be executed:  

Minimalism, maximum simplicity.

Basic colors:  

The front side of the box - preferably white. 

Brand name (logo) - copper color.

The inside of the box - at your discretion, preferably copper color.

Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings, etc.)? Indicate the placement on the packaging?  

There are no mandatory elements, but you can place a slogan under the logo (placeholder text), icons with advantages, or the following texts:

Skin rejuvenating pillowcase

Fight wrinkles with your eyes closed

Patented copper technology

The main thing is not to overload the design; it should be minimalist.

In what format do you want to receive the source material? 

AI  

Provide any additional information you consider important.  

Packaging specification: Laminated box with a magnetic flap. Logo embossed with copper foil.

Photo of the box and packaging layout attached.