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A competition has been organized for naming the Charitable Foundation that is engaged in the evacuation of people and animals from hot spots in Ukraine.


Company activities:
- delivery of essential goods to frontline cities and the gray zone
- delivery of medications
- evacuation of people from frontline cities and the gray zone
- shelter for animals affected by the war
- humanitarian aid to Ukrainians


Description of product/service categories:
- assistance to people and animals

Distribution channels and sales geography:
- instagram
- facebook
- website
- phone calls


Target audience portrait:
- people affected by military actions
- attracting foreign organizations and citizens of other countries for funding


Existing or proposed positioning:
- in Ukraine, it is the Kharkiv and Donetsk regions
- the foundation's outreach is focused on Europe, America, Ukraine, Canada


Is there a creative concept (what should the name signify)?
- goodness
- help
- possibly some animal or something related to it


What should be reflected in the name 
- modernity
- uniqueness
- creative approach
- help
- something cute and beautiful


Is it allowed/welcome to tie the name to the surname/name of the owner, geographical location, field of activity, or another key word (please specify)?
- Ukraine
- Zaitseva
- front
- help
- evacuation


Can the name be a neologism (new form)?
Yes  


Language of writing:
English or Ukrainian, but in Latin letters.  It should be readable for foreigners


Number of words in the name:
Up to 3 words, but short  


Is trademark registration planned?
No  


Will a domain registration be conducted with the chosen name?
Yes  


Should the domain name exactly match the name in Latin letters?
Yes, or be approximately similar, possibly an abbreviation


In which domain zones is registration planned
.com.ua