Contest translated automatically. Log in or register, to view the original

A competition has been organized for naming what? 

  • the company
  • the product (web service)


Company's area of activity:  

Marketplace for selling auto parts


Description of product/service categories:  

Selection, sale, and delivery of auto parts


Distribution channels and sales geography:  

SEO, PPC, outdoor advertising

Ukraine with further expansion to CIS countries (Russia, Kazakhstan, Belarus)


Target audience portrait:  

https://docs.google.com/document/d/1BINB92FBDg84oGpYVvvt1-fE45DfI1finuBSngZNkEc/edit?usp=sharing


Existing or proposed positioning:  

At the first stage — an online store for auto parts and accessories with a full sales cycle. In the future — a full-fledged auto parts marketplace from the US and European markets.

In one sentence, the business model is classic: bought cheaper — sold more expensive. 

It is assumed that the store will be equipped with a search by name, part number, and a basic catalog for car selection.


A convenient and accurate search for the necessary auto part at a favorable price and its subsequent purchase through our service. In most cases, the problem for customers is that the purchased part from competitors does not fit for repairing their car. Our service will focus on a quality sales department, where a manager will help select the exact part that will solve the customer's problem.


The price category is very broad: the minimum cost of a part can be several dozen hryvnias, the maximum - several thousand or tens of thousands of dollars.


Closest competitors:  


Main competitive advantages of the company:  

  • Maximally convenient user interface
  • Maximally accurate selection of parts
  • Maximally wide range of product positions
  • Customer service


Is there a creative concept?  

There should be a connection to the auto theme, easy memorability.


What should be reflected in the name? 

  • Reliable
  • Responsive
  • Masculine


Is it allowed/welcomed to tie the name to the owner's surname/name, geographical location, area of activity, or another key word?  

No


Can the name be a neologism (new form)?  

Yes


Which words and phrases are better not to use?  

  • words with negative connotations (no, stop), rarely used words
  • that will be unclear to a large number of people
  • pure Anglicisms


Language of writing:  

English


Number of words in the name:  

One


Is trademark registration planned?  

Yes


Will domain registration with the chosen name be conducted?  

Yes


Should the domain name exactly match the name in English letters? 

Yes


In which domain zones is registration planned? 

  • .com
  • .ua
  • .com.ua
  • .pro
  • .ru.  


Are you considering the possibility of purchasing a premium domain? (A domain that already has an owner who wants to sell it. The price is usually higher than registering a new domain.) If "Yes", please indicate the maximum budget for purchase.  

No


Please provide any additional information you consider important.  

None