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A competition has been organized for naming what (remove unnecessary items)?

  • company

  • product


Company's area of activity:

A platform where users can teach, provide consulting services, and share experiences using audio/video communication.


Description of product/service categories:

  • The ability to teach subjects in various specializations.

  • The ability to provide consulting services in various areas of life (legal services, psychology, etc.)

  • The ability to share various experiences (how to cook a certain dish, etc.)


Distribution channels and sales geography:

Sales geography: worldwide

Promotion: various types of advertising campaigns on the internet, "word of mouth"


Target audience profile:

  • For the education category - schoolchildren and students

  • For the services category and the ability to share experiences - any age


Existing or proposed positioning: Information business


Closest competitors: Preply, TutorOnline, Chegg, Wyzant


Main competitive advantages of the company:

  • Quality, 

  • Stable service

  • A wide range of opportunities for both teachers and students.


Is there a creative concept (what should the name mean)? The name should be serious, professional, short, and easy to pronounce 


What should be reflected in the name (remove unnecessary items)?

  • prestige

  • seriousness

  • professionalism

  • modernity

  • innovation

  • uniqueness


Is it allowed/welcome to tie the name to the surname/name of the owner, geographical location, area of activity, or another key word (please specify)? It is preferable to tie it to the area of activity, but not directly. Tying to the surnames/names of the owners and geography is not allowed.


Can the name be a neologism (new form)? Yes


Which words and phrases are better not to use? Tutor, School, Teach


Language of writing: English


Number of words in the name: One (but possibly a harmonious combination of 2 words, where the second word is short, like SkillUp. The word should also not be long and easy to pronounce)


Is trademark registration planned? Yes


Will a domain registration with the chosen name be conducted? Yes


Should the domain name exactly match the name in English letters? Yes


In which domain zones is registration planned (remove unnecessary items)? .com


Are you considering the possibility of purchasing a premium domain? Rather no than yes. But if the name is really cool, and there is no free domain, then the possibility of purchase can be considered.


Please provide any additional information you consider important.

The harmony of the name is important, and one should not get hung up on deciphering the meaning of the name.


Updates
Update #1

Regarding the domain name:

  • The use of a hyphen in the domain name is unacceptable
  • The domain name must clearly correspond to the title, without additional words for the sake of having an available domain.
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23 July 2020, 15:04
Update #2

Long names that are difficult to pronounce are not considered. I think the most optimal is 5-8 letters in the name.


The use of words: skill, skills, education, tutor, online is not suitable.


Combining 2 words into one and shortening 1 letter in a word to make the domain available is also unacceptable.

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24 July 2020, 13:14
Update #3

To ensure the correctness of the provided options, please clarify these points:

Which words and phrases are better not to use? Tutor, School, Teach, Online, Education (Edu, etc.), Skill, Experience, Clever, Study, Advice, Stream, Know, Info, Train,  


Number of words in the title: One (but possibly a harmonious combination of 2 words, where the second word is short, like SkillUp. Also, the word should not be long and should be easy to pronounce). Number of letters in the title must not exceed 8! 


Should the domain name exactly match the title in English letters? Yes! (It is very important that the domain name clearly corresponds to the name, without hyphens, letter abbreviations in the word, etc.) 


Are you considering the possibility of purchasing a premium domain? No! (occupied and for-sale domains are not considered at all)

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3 August 2020, 11:12