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A competition has been organized for naming what? coffee shop


Company's area of activity: preparation of coffee and non-coffee drinks, serving desserts with them


Description of product/service categories: hot coffee drinks, cold coffee drinks, desserts, other non-coffee soft drinks


Distribution channels and sales geography: residential area of Kyiv in maximum proximity to the metro, direct retail sales, the coffee shop is located at the entrance to the main shopping center of the microdistrict.


Target audience portrait: residents of local houses, employees of nearby offices, students of nearby schools, and random passersby. No age restrictions, but the main guests are 30+


Existing or proposed positioning: a small coffee space where high-quality and quick espresso and cappuccino are served. There are 12 seating places, but mainly it is coffee to go. The existing name Espresso Bar partially reflects the character and format of the establishment but does not express the individuality of the coffee shop.


Closest competitors: Coffee is, Coffeelat, Oh My!


Main competitive advantages of the company: professionalism of the barista, quality of coffee, and affordability of prices.


Is there a creative concept (what should the name mean)?

There is no concept. But it is welcomed. The name should convey modernity, emotionality, and quality.


What should be reflected in the name?

  • dynamism
  • modernity
  • innovation
  • uniqueness
  • creative approach


Is it allowed/welcomed to tie the name to the owner's surname/name, geographical location, area of activity, or another key word (please specify)? No


Can the name be a neologism (new form)? Yes


Which words and phrases are better not to use?

Crema, Aroma, Arabica, Coffee, Espresso Bar, and other overused coffee words


Language of writing: English. Names in Russian will also be considered


Number of words in the name: No more than three


Is trademark registration planned? Mandatory


Will a domain registration with the chosen name be conducted? Mandatory


Should the domain name exactly match the name in English letters? No


In which domain zones is registration planned?

  • .com
  • .ua
  • .com.ua


Are you considering the possibility of purchasing a premium domain? No


Please provide any additional information you consider important.

Names in the style of Come and Stay, Damn Good, Oh my! are welcomed.

The name may not have a coffee-related meaning (like Fear Finch, The Barn)

The name must be available for trademark registration in classes No: 30, 32, and 43. You can check if the name is available in the specified classes on the website https://profitmark.ua/