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A competition has been organized for naming what?  For a retail online store;


Company's area of activity:

This will be a retail universal online store selling the most popular products from various categories. Products for beauty and health, automotive goods, gadgets and accessories, small household appliances, children's products, wristwatches, wallets, pet products, etc.

More detailed information can be found at the link: https://mosoptom.ru/o-kompanii/  (this is our current wholesale website. 90% of the products will be the same as on the wholesale site, and new categories from other sources will also be added.) 


Description of product/service categories: 

TV shop products, household goods, home and garden products, beauty and health products, gadgets and accessories, etc.

You can view all categories on our wholesale website - https://mosoptom.ru/.

BUT do not focus on product categories, as the company has a wide range of products for sale. 


Distribution channels and sales geography:

Online sales in the territory of the Russian Federation and Belarus (mainly), as well as other CIS countries.

The company's warehouse and office are located in Moscow.


Target audience portrait:

Our target audience, 

  • mainly people aged 18 to 50-55 years. 
  • Mainly financially capable. 
  • Family-oriented. 
  • There will be more women than men, but this is just an assumption, as the site is only being created.
  • 90% Russians   

 

Existing or proposed positioning:

This is a full-fledged retail online store where various types of products will be placed. We stand out from the crowd because we have some of the best prices and quality products, fast and comfortable service. We will have the most in-demand, trendy products (which is not unimportant for our customers)


Closest competitors:  

We do not know competitors yet, as we are just starting to sell retail. I will write a list of those websites that we like by name, design, or assortment. 

https://enjoyme.ru/

https://totoro-shop.ru/

https://ilikegift.ru/

http://kupislona-store.ru/

https://ogo1.ru/

https://www.icases.ru/


Main competitive advantages of the company:

Assortment, user-friendly website, reputation. 


Is there a creative concept (what should the name mean)? 

We are reaching out to you to come up with something creative)

 

What should be reflected in the name? 

  • dynamism
  • modernity
  • stability
  • uniqueness
  • creative approach


Is it allowed/welcome to tie the name to the surname/first name of the owner, geographical location, area of activity, or another keyword (please specify)?

 To the area of activity, geographical location. It is even possible to come up with a creative name that is not related to our products or geographical location, for example, even in foreign languages.  

The most important thing is that the name is clear, sonorous, and easy to pronounce for Russian-speaking people (this applies to foreign names as well) 


Can the name be a neologism (new form)? It can be.

The name should be associative, using metaphors, or it should be unambiguous, simple, and understandable to anyone immediately.
The name should be modern, evoking associations of reliability and stability.


What words and phrases are better not to use? 

A name with the number 24, hit, my, your, top, biz, bistro, leader, china.

It should not sound cheap, it should have meaning.

 

Language of writing: Name - Russian/English. The domain will be in English letters. 


Number of words in the name: 1-2 maximum.


Is trademark registration planned? Possibly.


Will the domain with the chosen name be registered? Yes, we will register the domain with the chosen name.


Should the domain name exactly match the name in English letters? Yes, very desirable.  Without hyphens and dashes.


In which domain zones is registration planned? 

  • .com 
  • .ru
  • .market
  • .store

It is preferable to be able to register in all the above domains. Important: free domains need to be checked on the site https://www.reg.ru/. 


Please provide any additional information you consider important.

 Foreign words can be used, but with meaning.

The company logo will be created from the website name and a slogan can be added to the logo.


https://mosoptom.ru/ - this is our current website.  90% of the products will be the same as on the current site, so any necessary information can be asked either from the site or from us.