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Company Name:  

SNEGtravel


Company Activity:  

Sports and music events.


Product/Service Description:  

We create excellent snowboarding events. Festivals, camps, corporate events, events.


Distribution Channels and Sales Geography:  

Ukraine


Target Audience Profile:  

Active people, 20-40 years old, who know how to enjoy great leisure in the mountains and on the snow. 


Main Competitive Advantages:  

Unique selling proposition, ease of communication with the client, diligence, creativity. 


What elements should the logo consist of? 

Detailed in the brief. Attached below


Does the company have a slogan or tagline that needs to be added to the logo?  

Slogan - where there is snow


What should be depicted in the logo?  

A snowflake is a losing option. Let's focus on a font-based logo:)


Is this the first time the logo is being created or has it existed before and is currently being recreated (rebranding)? (for rebranding, please attach an image of the current logo) 

Read the brief. Attached


Are there basic colors or a preferred color scheme?
Blue, light blue, black, white, Open to other color solutions.


Which brand do you consider successful in this category of goods or services, and why?  

thirtytwo boots - simple, easy, and recognizable.

Video for understanding:)
Updates
Update #1

The horizontal logo is better than the vertical one.
Do not suggest flourishes and a collective farm with the letter S.

Try to play around with this option (in the photo).  Pay special attention to the font creativity!

image

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4 November 2021, 22:24
Update #2

Don't forget that we will use all or part of the logo in our social media and small details.   This part should be super recognizable!

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4 November 2021, 22:28
Update #3

What we noticed from the proposed options.
1. Most contestants try to play with the letters in an uncharacteristic way.
2. The division with a stick - | - is used when they don't know what to do with the logo.
3.  There are interesting works, but it takes a lot of time to "understand" the logo.

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12 November 2021, 9:16
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