Updating the design of the label for raincoat jackets

Purpose of developing the label:  raincoat made of polyethylene 

Product description for which the label development is required:  a line of 16 models of polyethylene raincoats.

They differ in size and fittings.  For the competition, labels need to be made for 3 models. 

1. Children's with buttons

2. Coat with a zipper

3. Fisherman's with buttons

The winner will have a personal project for the development of labels for the entire line.

Company name:  Your Comfort

Company's area of activity:  manufacturing and selling polyethylene raincoats

Product / service category description:  The line of raincoats with 16 models meets the needs for raincoats for children, teenagers, women, and men. Depending on the thickness of the material and the presence of fittings, we offer from conditionally disposable raincoats to models that can be worn for months.

Distribution channels and sales geography:  Online stores, wholesale bases, hardware stores, supermarkets, wholesale and retail markets

Target audience portrait:  Women's models - women 35+, predominantly living in rural areas, or working outdoors regardless of weather conditions. Men's models - car enthusiasts, fishermen, and anyone working outdoors regardless of weather conditions

Existing or proposed positioning: Ideal protection from rain at any moment. You don't need to carry a bulky umbrella, your hands are free, and you can continue doing what you need regardless of the weather. 

Closest competitors:

 https://dogdevik.com.ua/ua/

https://pl-1.com.ua/

https://makintosh.com.ua/

Key competitive advantages of the company / product:  wide range of models, own production from film to finished product, high density and strength of polyethylene.

Brand name on the product:  Your Comfort (logo attached)

Product price segment:  low price segment. Retail prices from 20 to 60 UAH

Duration of product presence in the market:  20 years

Advantages of your product:  a separate solution for each case

What are the benefits of purchasing the product?  Comfort in rainy weather

Is the label being created for the first time or do you want to update an existing one? (attach an image of the current label)  Deep redesign. The previous label is morally outdated, in Russian, has an old version of the logo, and the same photo was used for raincoats with different fittings (buttoned coat, zippered, etc.), which may have confused customers.

If the label is being developed for a specific packaging format, specify the label sizes:  

Label size for adults - 14x20 cm, for children's raincoats 8.5x12.5 cm

Formulate the main task of the label design:  Create a modern design that conveys all the information about the specific model and evokes a desire to buy. 

Style in which the label should be executed:  Modern design, while it is desirable to maintain continuity with the previous series.

Basic colors:  Universal raincoats are made in blue, green, and purple colors. Fisherman's - only in dark green (bottle green). This can be played out on the labels.

Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?  

Mandatory use of the logo, model name, photo or drawing of the raincoat.

Photos of the models are attached. 

I consider options with both photos of people in raincoats and drawings that convey the essence of each model.

In what format do you want to receive the source material? All formats necessary for printing and displaying on the website. 

Provide any additional information you consider important.  

To evaluate the concept proposed by each designer and choose the best one, based on which the entire line will be created, labels need to be created for three models.

1. Children's with buttons

2. Coat with a zipper

3. Fisherman's with buttons

I attach the entire series of old labels, logo, and photos of the models.