Company Name: Polite Taxi
Contact information to be displayed on the vehicle:
- Name: polite taxi
- Phone: 8 925 0202 505
- City of location: Balashikha
Company's area of activity: passenger taxi
Description of products/services:
transfers to airports and train stations, trips along individual routes.
Target audience profile:
these are completely different people who need this type of transport.
Describe the main competitive advantages:
quality of services provided
What type of vehicle will the advertisement be on?
Skoda Octavia A5 color "cappuccino" (beige metallic)
Technical specifications (dimensions, technological parameters, mandatory elements, and other characteristics):
Magnetic vinyl will be used for branding. Printing method - direct, semi-gloss ink. The magnetic vinyl already has a white matte layer. Then each detail will be cut along the contour. It is necessary to fit into 4 details, which will be located only on the car doors. The contour should have smooth lines, curved curves, elements such as circles, ovals, sinusoids, cloud contours, etc.
It is mandatory to use the little elephant with the flower of seven colors! 🙂
It would also be nice to keep the colorful checkers.
It is necessary to avoid protruding small parts so that the details can be washed without damage.
This car is quite common and very popular in Russia and Ukraine, so I believe that participants can measure the necessary dimensions themselves and see the color of the car in question in person.
Stylistics (overall style: conservative, modern, static, dynamic, other?)
Cartoonish.
Color solution (if there are corporate colors, please specify them (Pantone, CMYK)
bright summer colors!!! need to paint summer on the car!!!
sky, sun, flowers, sea, green trees, clouds!!! This is where you can draw the color palette.
The colors of the little elephant should be preserved in a green-brown variant. In the vector version, the outline color of the character should be changed to brown.
Content, character (functional, psychological, spiritual filling that needs to be reflected):
In gray November and other autumn-winter months, everyone dreams of sunshine and positivity! 🙂
Are there any undesirable elements, if so, please specify them:
sharp corners, black color.
Requirements for print layouts:
- File format: TIFF, PSD, JPEG, EPS, AI. Color model: RGB.
- If the layout contains small elements (text, logos, etc.), vector format is preferred.
- In vector formats, all texts must be converted to Bézier curves (outlines), in raster formats - rasterized.
- When laying out in Illustrator, it is advisable to provide placed raster images separately (for color correction purposes).
- File resolution: 150 dpi. If the original file has a lower resolution, do not increase it - this will not improve print quality.
- Scale for raster images - 1:1. For vector images, scaling is possible. NO TRIM ALLOWANCE REQUIRED!
- It is advisable to attach a preview to the layout.
- Layouts created in CorelDraw will not be accepted.
