Designing the walls in the open kitchen area of the supermarket chain "Kopiyka"

Project Meta:

Create a visually appealing and recognizable design for the open kitchen area that will highlight the "in-house production" range and create a cozy atmosphere for customers.

1. Location and Installation Conditions

• Space: open kitchen of one of the "Kopiyka" stores.
• Surfaces for decoration:

The back wall is covered with volumetric white tiles. It is not possible to stick elements on it, so the decor will be made in the form of decorative panels (material - contractor's task).

• Dimensions: wall height 3.6m, width 16m one wall and 12m the other.

2. Decorative Panels

• Function: to emphasize the zoning of the space and highlight "in-house production".
• Content: the designer develops a set of decorative elements (illustrations, patterns, silhouettes) that will be applied to the panels. In each store, the panels will be placed in the most suitable zones.
• Style: monochrome, simple shapes, silhouettes; clean lines without unnecessary detailing.
• Theme:

- images of products (vegetables, bread, pastries, meat, fish, etc.);

- ready meals in a stylized form;

- simple illustrations of kitchen utensils (knives, boards, pots, pans);

- patterns (grains, leaves, circles, lines);

• Technical Requirements:

1. vector graphics;
2. 1–3 colors, agreed with the "Kopiyka" corporate style;
3. scalability for different panel sizes.

3. "In-House Production" Logo

• Provide for the integration of the logo into the panel design or as a separate element.
• Implementation options:

1. volumetric logo with backlighting;
2. flat version on the panel.

4. Tasks for the Designer:

1. Develop a set of decorative elements (vector).
2. Create 2–3 composition options for the panels considering the zoning of the space.
3. Perform a visualization of the decoration: preferably in 3D (realistic representation in a photo of the room); 2D visualization on a photo is acceptable.

5. Provide layouts in the following formats:

5. for approval (JPG/PNG);
6. final files for production (AI, PDF).

6. Additional Ideas (optional):

1. Decoration of the glass partition (separating the kitchen area from the sales floor):
   • Use LED strip in the form of decorative elements or contour drawings (for example, the outline of a plate, a loaf of bread, a bunch of greens).
   • Possible combination of LED elements with film (for example, backlighting certain fragments of the silhouette).
2. Use short phrases or quotes ("Here we cook for you", "Taste like home").
3. Add the possibility of replacing individual panels for seasonal promotions (holidays, promos).