Company Name: EURO5
Company Activity:
Trading and import of fuel. Management and development of a network of gas stations.
Description of Product/Service Categories:
— wholesale and retail fuel supplies
— contracts for B2B clients (logistics, agriculture, industry)
— ensuring stable volumes and quality control
— fuel infrastructure through the gas station network
Distribution Channels and Sales Geography:
— own gas station network
— direct contracts with businesses
— regions: Kyiv, Kirovohrad, Odesa, Mykolaiv regions
— scaling across Ukraine
Target Audience Profile:
— retail clients of the gas station network
— business owners and managers (logistics companies, agriculture sector)
— corporate clients with regular fuel consumption
Existing or Expected Positioning:
The energy of smart choice.
Balance of price, quality, and reliability in every solution.
Closest Competitors:
KLO, BRSM, Ukrnafta, AMIC
Main Competitive Advantages of the Company:
— competitive price with stable quality
— flexibility and speed of decision-making
— supply control and reliability
— rapid scaling of the network
Is the logo used in a two-, three-language version?
— used in one-language version (EURO5)
— without translations
— variations (full / simplified) are allowed according to the brand book
Does the company have a slogan or status line that needs to be added to the logo?
“The energy of smart choice”
— used in moderation
— not mandatory on all media
When developing the corporate identity, should the basic colors of the logo be used or can the color palette be expanded?
— the basic palette of the brand book is used:
- blue (PANTONE 286C)
- dark blue
- light blue
- white
— expansion through graphite (PANTONE 426C) is allowed for B2B and status media
— adding new colors is not allowed
What image of the company should be conveyed through the corporate identity?
- strength, stability of the company
- dynamics, forward movement
- modernity, innovation
What media of corporate identity need to be developed?
- Brand Book (add color graphite -PANTONE 426C ), collect the visual component in a more attractive form
- PowerPoint presentation template (title page, slide template - 10 pcs) - 3 types - text block, graphics/tables, visuals
- letterhead
- folder
- commercial proposal template (PDF / PPT)
- Email signature: Full Name, position, phone, email, logo (very restrained)
In what form would you like to receive the output material?
— AI (Adobe Illustrator)
— PDF (for printing)
— PNG/JPG (preview)
Please provide any additional information you consider important.
Update while maintaining the company's recognizability through two unchanged elements: the EURO5 logo and the approved brand color palette. (the brand book needs to add graphite)
Develop a unique system of graphic elements that will become recognizable
(lines, trajectories, patterns, logic of movement):
— not just the design of media, but a holistic visual system
— a style that is easily scalable across all points of contact (online/offline)
— clear distinction from competitors without changing the basic color palette (considering the largest players)
— modern, trendy look on par with international brands
Use:
— asymmetry instead of classic centering
— working with large fields (air)
