Company Name: Tour operator "Vidviday".
Company Activity: Bus tours in Ukraine, excursions in Lviv
Description of product/service categories: Main product: Bus tours and excursions in Ukraine.
Distribution Channels
- Website
- Social media (Facebook, Instagram, Youtube, Viber, Telegram)
- Email newsletters
- Google Adwords
- Outdoor advertising (banners, citylights, posters, other spaces)
- Flyers
- Word of mouth
- Sales through other travel agents
Sales Geography:
- Ukraine (main share Lviv and region, then Kyiv region, Dnipropetrovsk, Odesa, Kharkiv regions)
- Belarus
- Poland
- Other European countries
Target Audience Profile: Women (65%) or men (35%), couples or families, aged 25-55 years, average income
Existing or anticipated positioning:
The largest selection of tours in Ukraine
Tour operator "Vidviday - the most popular among Ukrainian tourists for traveling in Ukraine"
Affordable prices for tours in Ukraine
Closest Competitors:
Anga Travel, Accord Tour, Bomba Tour, Alghol, Join Up, TPG, Vidpochynok 365, Kraina Ua
Main Competitive Advantages of the Company:
Experienced company
Quality services
Many diverse tours to different regions
Affordable prices
Popular pages on social media
Satisfied customers, ready to recommend the company to acquaintances
What elements should the logo consist of (remove unnecessary points)?
What word or phrase will be used in the logo? Vidviday
Should the logo be bilingual or trilingual? 2 languages - Ukrainian and English. For the English version, instead of Vidviday, it should be written as Vidviday.
Does the company have a slogan that needs to be added to the logo? There is a slogan, but it is not needed on the main logo. It can be suggested as one of the options for using the logo. Slogan - Nice tours in Ukraine!
What should be depicted in the logo?
It is necessary to develop a symbol that will be used together with the inscription. It is important to propose the logo design in different forms - rectangular and square. The square version can include a symbol that needs to be developed. It is important that the symbol is the same for both the Ukrainian and English versions of the logo (Vidviday, Vidviday).
Is the logo being created for the first time or is it being recreated (rebranding)?
Please indicate if it is necessary to maintain continuity of the logo (the new logo features elements of the previous one):
Colors need to be preserved - orange and blue, gray if necessary, shades can be slightly changed. The gradient should be removed, and the word "Vidviday" should be written in a simpler way, possibly using a new font. The new logo should intuitively remind of the previous logo. The new logo should also harmoniously fit into the design of the new website we are working on: https://projects.invisionapp.com/share/PSWPZW5T53A#/screens
Are there preferred main colors, or which colors do you prefer?
Main colors - orange and blue (as in the previous logo). New colors can be added, possibly green, yellow, gray, black.
What should the logo be like (remove unnecessary points)?
simple
minimalistic
bright
dynamic
Modern
Positive
Which brand do you consider successful in this category of goods or services, and why?
Are there any unwanted elements for use in the logo? No
What image of the company should be conveyed through the corporate style (remove unnecessary points)?
For which media should the corporate style be developed (remove unnecessary points)?
business card (corporate)
calendar (one image)
Gift certificate
PowerPoint presentation templates (title page, slide template)
Modular grid for printed and outdoor advertising
Modular grid for social media posts
mug/glass
Fridge magnet
Distribution euroflyer
Sign
T-shirt
eco bag
In what form would you like to receive the output material? Pdf, cdr.
other
It is also necessary to develop recommendations for using corporate fonts in advertising materials and on the website.
