Contest translated automatically. Log in or register, to view the original

Objective:
We need a key visual (KV) for the campaign "Electricity as Fuel" and 6 advertising graphics (3 for each of the 2 lines of the campaign). After selecting the project, we want to establish a long-term collaboration.

Ampere Point produces portable chargers for electric vehicles.
Our chargers from the Q and P series are the only ones on the market with a built-in, non-resettable energy meter. This allows drivers, entrepreneurs, or companies to easily settle electricity costs – just like with fuel.
The entire campaign is based on this advantage.

About the company:
Ampere Point – we produce portable chargers for electric vehicles with a built-in electricity meter.
https://www.amperepoint.pl/

Campaign lines:

  1. Employee – topic: reimbursement of electricity costs from the employer.

  2. Small business/Sole proprietorship (self-employment) – topic: settling electricity in business costs.

Scope of the competition:

  • 1 x Key Visual for the campaign/banner for the Ampere Point homepage
    “Settle electricity like fuel with Ampere Point chargers”

  • 3 x advertising graphics (one for each line: employee / sole proprietorship)

Requirements:

  • Simple, modern, light style, related to electricity/energy.

  • Graphics in formats: square (1080x1080) and portrait (1080x1920).

  • Text on graphics in Polish

  • Consistent colors and style throughout the campaign.

Main slogan of the campaign:
 “Ampere Point – settle electricity like fuel. Simply, legally, conveniently.”

Copy for individual graphics:

  1. Employee: “Do you charge your company car at home? Get reimbursed for electricity costs.”

  2. Sole proprietorship: “Do you have a business? Settle electricity just like fuel.”

Output:

  • 1 Key Visual

  • 3 advertising graphics (2 formats each: square + portrait)

Materials:
Previous advertisements - we want something definitely better:
https://drive.google.com/drive/folders/1wI_zEAHWDCt73WElpB4_2fk51wdyhA3K?usp=sharing

Photo session Q series
https://drive.google.com/drive/folders/1Kj8RSpHmz7iJ1VWAmhWzouiu-2XU8tF2?usp=sharing


P series: https://drive.google.com/drive/folders/15wHnsoFKfB46A456Xax48RXGxMlE5bmz?usp=sharing

Q series:
https://drive.google.com/drive/folders/152HEXNPhwYW96sxiDyUEFNjARZtTNfl6?usp=sharing