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Company Name:  Neatly Orthodontics


Company Activity:  

Orthodontic treatment (braces, plates, aligners)


Description of Product/Service Categories:  

Digital technologies in orthodontics 


Distribution Channels and Sales Geography:  

Social networks, Google, YouTube


Target Audience Profile:  

Men and women aged 25-30


Existing or Proposed Positioning:  

Referral practice - a narrow-specialized orthodontic clinic


Main Competitive Advantages of the Company:  

Training center for continuous professional development of orthodontists. 


What elements should the logo consist of?

  • only original brand writing
  • only a graphic element
  • brand writing and a graphic element

I will consider various options (I will attach a file below showing how I see it); but all your suggestions will be interesting, I am sure


What word or phrase will be used in the logo?  

Neatly


Should the logo be bilingual or trilingual?  

English-speaking


If the company has a slogan or status line that needs to be added to the logo?  

We can prove it



Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (if rebranding, please attach an image of the current logo) 

Being created for the first time


Are there basic colors or a preferred color scheme?  

Emerald color


What should the logo be like?

  • simple, concise
  • minimalistic
  • monochrome (specify color)
  • bright
  • three-dimensional elements
  • carefully drawn images with detailing of small details, etc.
  • image-based, status-oriented
  • dynamic
  • modern
  • childish / cartoonish
  • abstract
  • technological

I lean towards simple, concise, and minimalistic. However, I will consider all options


What image of the company should be conveyed through the corporate style?

  • strength, stability of the company
  • some conservativeness
  • solidity, respectability
  • elitism
  • evolution, development, ascent
  • dynamics, forward movement, drive
  • modernity, innovativeness


What media should the corporate style be developed for?

  • business card (corporate)
  • letterhead
  • folder
  • Keynote presentation templates (title page, slide template)
  • modular grid for print and outdoor advertising
  • badge
  • pass
  • notepad
  • pen / pencil
  • desktop flag
  • mug / cup
  • cap/t-shirt


In what format do you want to receive the source material?  

Pdf
Updates
Update #1

Target audience 25-30 years old, middle and upper middle segment.

The image should evoke trust, confidence, and accessibility. It is not necessary to make it very sophisticated and "expensive, abundant," as this may instead repel customers. 

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2 August 2022, 15:23
Update #2

Dear creatives, it would be interesting to use something in the logo that symbolizes perfection; integrity; uniqueness. Teeth in the logo of a dental clinic are from the last century, banal. I am waiting for your creative ideas! Thank you

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2 August 2022, 15:39
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