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A competition has been organized for naming what? products of one type - footwear


Company's area of activity: military, security footwear


Company values: strength, power, roots (Ukraine)


Description of products/services: footwear with enhanced durability and protection for special use - special forces, security, army


Distribution channels and sales geography: Ukraine, wholesale supplies


Target audience portrait: army, security companies, no restrictions in other areas


Existing or proposed positioning: wear resistance, reliability, strength, confidence


Closest competitors: Magnum, Beretta, Cofra


Main competitive advantages of the company: quality, cost


Is there a creative concept (what should the name mean)? a reference to Ukrainian roots, evoking respect for strength, protection


What should be reflected in the name? above


Is it allowed/welcome to tie the name to the surname/name of the owner, geographical location, area of activity, or another key word (please specify)? remote


Can the name be a neologism (new form)? exactly


What words and phrases are better not to use? no clichés needed.


Language of writing?

  • Russian
  • Ukrainian
  • English
  • Russian words in Latin script
  • Ukrainian words in Latin script
  • all of the above


Number of words in the name: 1-2


Is trademark registration planned? yes


Will a domain registration with the chosen name be conducted? yes


Should the domain name exactly match the name in English letters? yes


In which domain zones is registration planned?

  • .ua
  • .com.ua


Please provide any additional information you consider important.

all ideas are good. it is important to use it further for product branding as well as for creating a logo, marketing materials