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Company Name:  Stahlberg 


Company Activity Type:  Brewery/pub 


Product/Service Category Description:  Quality beer made in Ukraine using German technologies and German raw materials


Distribution Channels and Sales Geography:  Bars, pubs, cafes, beer shops, and beer festivals


Target Audience Profile:  25+, lovers of quality beer from the higher segment 


Existing or Expected Positioning:  Small local brewery with high quality standards


Closest Competitors:  https://eliteko.com.ua/beer/ - Elite, https://www.instagram.com/bierwelle/ - Bierwelle, https://gastropubfather.com/menu/beer/ - Father 


Company's Key Competitive Advantages:  The highest quality beer classic in the region


Product Description for Label Development:  Beer type - Helles (light unfiltered). Also in the future - Dunkel (dark), Weizen (wheat). https://ru.wikipedia.org/wiki/%D0%9C%D1%8E%D0%BD%D1%85%D0%B5%D0%BD%D1%81%D0%BA%D0%B8%D0%B9_%D1%81%D0%B2%D0%B5%D1%82%D0%BB%D1%8B%D0%B9_%D0%BB%D0%B0%D0%B3%D0%B5%D1%80


What brand name will be placed on the product:  Stahlberg (logo attached)  


Product Price Segment:  Higher than average 


Duration of Product Presence in the Market:  since 2016


Your Product Advantages:  Taste and quality


What benefits does the buyer get from purchasing the product?  The opportunity to taste real German beer.


Is the label being created for the first time or do you wish to update an existing one (please attach an image of the current label)?  Updating, but the old version should not be looked at. It was simply of poor quality.


If the label is being developed for a specific packaging format, please specify the label dimensions:  The bottle size will be indicated in the attached picture, the glass color - brown. The label itself can be printed in any size. 


If a label template is being developed, please specify which label formats the design concept will apply to: 

Each type will have its own design 


What is the main task of the label design?  Attracting attention to the product. 


In what style should the label be executed? At your choice. I would like to see a large patriotic modern image. 


Basic Colors:  At your choice.


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?  Logo (attached), name (on your drawing), beer type - Helles or Хеллес, alcohol content or ABV 4.5%, Density - 11.7%, Volume - 0.5l, Ingredients - water, malt, hops, and yeast, place of production - Staleva Gora, Vidinska 1b, 33000 Rivne, Expiration date - 2 months. 


In what form would you like to receive the output material? 

1. Original file, in the format of the application you used, with all layers
2. Print colors (smyk)
3. File with fonts 

4. I would also like to see the label applied to the bottle (don’t forget, it is dark brown!)


Please provide any additional information you consider important. 

Important: you can choose the name of the beer according to your drawing! That is, the type of beer Helles, and the name can be anything: "language", "independence", "haimars", "neptune", etc. We may change your name, the main thing is the drawing and the design!


Updates
Update #1

You can use stock images, however preference will be given to those who have not used them.

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6 December 2022, 14:53