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Hello everyone! Below is the brief for the logo. The task is not simple, the old logo is several decades old, it has a certain recognizability, and the management would not like to change it. However, in 2021, the logo should not look like this. Therefore, on one hand, a fresh approach to the graphics is needed, and on the other hand, we should try to make the new logo reminiscent of the old one  When you create mockups, I recommend making mockups of the logo on work uniforms (workwear for workers in the shop) as this is important for management and will be more illustrative, but mockups on other items and ideas are also welcome. Good luck to everyone! We will be waiting for your works.

Company name: 

Imstalcon


Company's area of activity: 

Construction company.


Description of products/services: 

Manufacturing and installation of metal structures


Distribution channels and sales geography: 

Kazakhstan, Kyrgyzstan, Uzbekistan, Russia.


Target audience portrait: 

largest private companies and the state


Main competitive advantages: 

5 factories and 17 installation organizations. Ability to build facilities of any scale.


What elements should the logo consist of :

  • from a corporate writing and a graphic element


What word or phrase will be used in the logo? 

Imstalcon


Should the logo be bilingual or trilingual? 

There should be a version in Latin script imstalcon


If the company has a slogan or status line that needs to be added to the logo? 

no


What should be depicted in the logo?

The previous logo was created a long time ago and has a certain recognizability. It is necessary to preserve the basics but make it more modern in graphics. I am attaching the logo in the title


Indicate if it is necessary to maintain the continuity of the logo (the new logo recognizes features of the old one). It is essential to maintain continuity!! A delicate job is needed to transform the logo from the old graphics to the new one. It is not necessary to keep the SC (construction company), a healthy minimalism is needed.


Are there basic colors or a preferred color scheme? 

Blue/black (but experimentation is allowed)


What should the logo be like?

  • simple, concise
  • minimalistic
  • carefully drawn images with detailing of small elements, etc.
  • image-based, status-oriented
  • modern
  • technological


The logo must be provided along with the source files. 

ai, cdr, psd
Updates
Update #1

Hello everyone, colleagues in the discussions are absolutely right. Right now, there is just a string of identical works with slightly modified logos.

This is the complexity of the task, and so far no one has done anything interesting. 

Let me try to suggest. It is not necessary to use the hook and crane in that exact order or in that exact form. Try to create two works, one with a crane and hook, and the other in a completely different direction. Look at what a metal structure is, 

https://www.google.com/search?q=%D0%BC%D0%B5%D1%82%D0%B0%D0%BB%D0%BB%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B0%D1%8F+%D0%BA%D0%BE%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BA%D1%86%D0%B8%D1%8F&sxsrf=ALeKk03ZSfA4VQZfuSrneTm0asOo9rXTjg:1610945569231&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjd25_z16TuAhVo-ioKHcMICG4Q_AUoAXoECBQQAw&biw=1680&bih=857&dpr=2

Try to come up with a graphic element related to structures, try to draw the logo in a completely different way without a graphic element, etc. I really hope to see worthy works, good luck. If you have any questions, write to me privately - I will respond to everyone. 

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18 January 2021, 6:58
Update #2

Please attach a version of the redesigned old logo along with new ideas. It may work for both.

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19 January 2021, 11:21
Update #3

Something is not really working out for anyone to create a new logo. 

So let's go back to the old one, please send your best revised version. 

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21 January 2021, 15:40
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