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A competition has been organized for naming what? 

  • the company (Real Estate Company "Etazhi Cherkassy")


Company's area of activity:  real estate services for sale and rental, primary and secondary market, commercial real estate


Description of product/service categories:  

Buying-selling and renting residential and commercial real estate, transaction support services, document preparation, re-signing contracts with utility services, full cycle


Distribution channels and sales geography:  

All available internet resources, social networks, real estate portals, Telegram channel,
Ukraine, Cherkassy and region


Target audience profile: 

25-55 m/f


Existing or proposed positioning: 

support until the keys are handed over 


Closest competitors: 

https://valion.ua/


Main competitive advantages of the company: 

  1. Reputation
  2. We pay close attention to the details of the transaction
  3. "Craft" service
  4. We work not with real estate, but with people
  5. 17 years of market experience

Is there a creative concept (what should the name mean)? 

It is very important to create a name close to the existing one, but to reformat it to move away from the Russian-speaking version. A direct translation into Ukrainian (Poverkhi) is not considered.


What should be reflected in the name? 

  • trust
  • modernity
  • innovation
  • stability
  • uniqueness
  • experience
  • comfort/convenience for the client


Is it allowed/welcome to tie the name to the surname/name of the owner, geographical location, area of activity, or another key word (please specify)? 

Yes. Real estate company "Etazhi (Cherkassy)", etagi.ck.ua


Can the name be a neologism (new form)? 

YES!


Language of writing: 

Ukrainian/English


Is trademark registration planned? 

Yes


Will a domain registration with the chosen name be conducted? 

Possibly


Should the domain name exactly match the name in English letters? 

Desirable


In which domain zones is registration planned? 

  • .com
  • .ua
  • .com.ua
  • .ck.ua


Are you considering the possibility of purchasing a premium domain? (A domain that already has an owner willing to sell it. The price is usually higher than registering a new domain.) If "Yes", please specify the maximum budget for purchase. 

No


Please provide any additional information you consider important. 

There was an idea to create a name reminiscent of a cartoon character - similar to the cat from monobank (just for reference)
The possibility (for the future) to choose a name for any city in Ukraine: .... Cherkassy, ... Kyiv, ... Lviv, and others