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The main task of the character development contest:

The character is fictional and needs to be invented. The character honeyster, the brand under which honey paste (cream honey) is produced, is a hero who makes not just honey, but various pastes with different additives. We will soon be adding nut pastes to the assortment. The task is to create a unique, simple, genius character that will be memorable. Our clients are people of all ages, so the character should not be childish, while also being loved by both children and adults. We need a character that can be featured in an animated film.


Additional task: It is also necessary to create a verbal logo for "honeyster," in combination with the character and separately. 


In what style should it be executed? 

  • monochrome
  • full color
  • bright
  • cartoonish
  • other 


What is the gender and age of the future character? The gender is male. The age is middle, young. But I think it should not be a humanoid character. 


Specify the items, clothing (uniform), details, objects that you would like to see with the character: 

This needs to be invented; something original should be created to be memorable. It definitely should be without a beard and without specific beekeeping themes, possibly subtly indicating the theme of honey.


In what pose should the character be depicted? I think standing, with the possibility of changing the pose. 


What impression should the character's image convey? Trust, sympathy, interest, uniqueness, pleasant impression.


Where will the character be placed:

  • on the logo both together and separately 
  • in the app
  • on business cards
  • on letterheads
  • on banners
  • on the Facebook timeline header
  • on the official website
  • in presentations
  • on t-shirts
  • on jackets
  • on caps
  • on pens
  • other product packaging


Does your company have a logo or corporate style? Yes, but we are not considering it; we are creating something new.


Is it necessary to use it in the design? New design.


Color scheme in which the character should be executed: The colors need to be chosen correctly; there are no specific requirements. 


Provide examples of characters that you like: M&Ms, Nesquick, Disney cartoon characters.


Provide examples of characters that you do not like: not popular ones.