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The main task of the character development competition:  It is necessary to come up with a fictional character. The character Medovich, the brand under which natural honey (packaged in a line of 6 varieties) is produced, is a hero that reflects the type of activity (natural packaged honey). The task is to create a unique and simple character that will also serve as a logo, which will be memorable. Our clients are people of all ages, so the character should not be childish, while also being loved by both children and adults.


Is the character real or fictional (human, animal, mythological or fairy-tale character, or does it need to be invented)?  Fictional, to be invented


In what style should it be executed?

  • monochrome
  • full color
  • bright
  • cartoonish


What is the gender and age of the future character?  Male.  Young age. 


Specify the items, clothing (uniform), details, items that you would like to see with the character:  This needs to be invented, something original should be created to be memorable.  Beekeeping themes can be used


In what pose should the character be depicted?  does not matter 


What impression should the character's image convey?  To be memorable


Where will the character be placed: 

  • on the label of the honey jar
  • logo
  • on business cards
  • on letterheads
  • banners
  • on its own website
  • presentation
  • pens


Does your company have a logo or corporate style?  no


Is it necessary to use it in the design?  no


Color scheme in which the character should be executed:  This needs to be invented, I think it should be bright but moderate


Are there any undesirable elements? (please specify)  no


Provide examples of characters that you like:  M&Ms, nesquick


Provide examples of characters that you do not like:  no


In what format do you want to receive the source material?  Corel version 13 preferred


Provide any additional information that you consider important. 

  • simple, concise
  • minimalistic
  • bright
  • carefully drawn images with detailed small elements 
  • image-oriented, status-oriented
  • modern


Distribution channels and sales geography:  Supermarkets, marketplaces, stores, online stores, Instagram
Updates
Update #1

The character should be without a mustache and beard

below is a variant (example) that was likedimage


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3 August 2021, 12:47
Update #2

Please do not draw children's drawings... do not waste your time or mine

If you have questions, write in the comments

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3 August 2021, 12:50