Main task:
Come up with and draw a modern truck-drone (robo-mobile) named Robert Mobile (the name is not yet approved).
What is the gender and age of the future character?
Male
Age 25-35
What impression should the brand character convey?
Modern, intelligent, successful, confident, fast, lively, active.
In what style should it be executed?
It should be clear that this is a drone (a car with antennas, without a driver), the car design is futuristic. It may have arms and legs, or possibly wheels instead. It must have a "face" with lively expressions capable of conveying various human emotions (joy, sadness, confusion, fear, surprise, infatuation, disappointment).
Color scheme in which the character should be executed:
Colors of the website (white, gray of different shades, blue), possibly with some bright contrasting detail. Overall, the character should be light and not overloaded with small details.
Should graphic elements be used (does your company or brand have a logo that needs to be used in the design? Specify items, clothing (uniform), details, items that you would like to see with the character.
The company logo uses three stripes, they need to be applied. Possibly (but not necessarily) a headgear, hairstyle, glasses, bowtie.
In what pose should the character be depicted?
Standing full height, open, friendly pose. A horizontal position, like a regular truck, is also possible.
Where will it be placed:
on business cards
on letterheads
on banners
on the company website
in presentations
on t-shirts (pens, notebooks, and other souvenir products)
on social media
We plan to continue cooperation with the winner on a long-term basis)
