Character for a tourist brand.

Is the character real or fictional (animal, mythological or fairy tale character, or does it need to be invented)?  

BEAR. ACTIVE BEAR (I attached sketches of the logo in the file - drafts) the logo has not been finalized yet. There are doubts about it. But the name is relevant and beyond doubt.  The character itself should be associated with the name and theme of the brand, elements of the logo or future corporate style may differ and may not be associated with the character (or may be).

What style should it be executed in?

monochrome

full color +

bright

cartoonish

Specify the items, clothing (uniform), details, objects that you would like to see with the character:   

ACTIVE BEAR is a tourist brand selling excursions in southern Russia. Our character should be close in psychotype to an ordinary Russian tourist who is not spoiled by trips to Miami, but is used to resting on the Black Sea coast of southern Russia.  He should be kind, but not like on a kindergarten wall or in a toy store. He should be easy to position in different roles like a bear on a yacht, a bear in a jeep in the mountains, a bear on a bus tour, a bear diving, a bear parachuting behind a boat, a bear on stand-up paddleboarding, a bear just a tourist who loves to walk. 

Why do we need this bear? We plan to develop a costume for this bear so that a person can walk in it and take photos with tourists while handing out flyers. We also want to use this bear on the website in different sections (yacht trips, bus tours, diving, jeep tours, quad bike excursions,  active water recreation) this bear is the same, but looks different, has different images for visualizing the emotions of a specific excursion, all these branches 5-6. These are water activities like rafting, stand-up paddleboarding, diving, extreme activities like jeep tours and quad biking, calm bus excursions, extreme aerial activities like paragliding or parachuting.

What impression should the character's image convey?   A call to actively rest, positive kind emotions, associations with Russia, with children, with reliability.

Where will the character be placed: 

on the logo

in the app

on business cards +

on letterheads

on banners +

on the Facebook timeline header +

on the official website +

in presentations +

on t-shirts +

on jackets

on caps  +

on pens

as a mascot +

Does your company have a logo or corporate style?  

Yes, we do. But the character should only be associated with the name of the logo.

Color scheme in which the character should be executed:  

Your suggestions.

Are there any undesirable elements?   

Similarity to the bear of United Russia, to the Olympic bear of 1980, to other well-known resonant bears of foreign brands.

Provide examples of characters that you like:   

The Canadian VPN service Tunnel Bear — an interesting idea where emotions are thought out for different actions on their website. It is also important for us to have options for the bear with different emotional messages. On the same website, when leaving it, a modal banner will pop up with the message: do you really want to leave the site and upset the bear, along with a sad bear. The website will have pages of excursions by themes: water, land, extreme, and accordingly the type of the same bear on each page will be different (this can be expressed in accessories, clothing elements).