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Company Name: Secrets of Liman 


Company Activity: Pharmaceuticals


Contest Task: develop one A3 format poster according to the assignment with the placement of four products on it.


Product/Service Description:

Product 

  • Oro Fit for throat pain 
  • Oro Lipt for sore throat and cold diseases 
  • Active Eyes for dry eyes and cold diseases
  • Active Nose for all types of nasal congestion 


Distribution Channels and Sales Geography: 

Odessa and Odessa region. Distribution channel is the own network of pharmacies Annushka Health Care, Alisa, Line of Life, etc. Consultation and reservation by phone (048) 789-50-50


Target Audience Profile:

Men and Women with average income, preferring natural ingredients over chemicals in medical products. Age 35+ living in Odessa and the Odessa region.

Conscious adults and elderly pensioners who highly appreciate the quality, effectiveness, and pricing policy of domestically produced products.


Existing or Proposed Positioning: Products based on Peloid - extract from the Kuyalnik estuary - the main message is absolutely harmless and natural components


Main Competitive Advantages: affordable price and naturalness


Do you have a logo, corporate style? yes


Is it necessary to use them in the poster design? Yes


Specify the poster format: A3


Should the layout be single-sided or double-sided? single-sided


What type of poster should it be: 

  • advertising
  • informational
  • showcase


Contact Information to be included on the poster:

  • company name Secrets of Liman
  • product/service name
  • Product:
    • Oro Fit for throat pain 
    • Oro Lipt for sore throat and cold diseases 
    • Active Eyes for dry eyes and cold diseases
    • Active Nose for all types of nasal congestion
  • phone (048) 789-50-50
  • website http://apteka-annushka.com.ua/


What should be emphasized?

on the products, their quality, and most importantly, they are absolutely harmless and non-addictive! and that they can only be purchased at Annushka


Are there mandatory graphic and text elements to use? yes


What should not be used in the design development? Dark colors


In what format should the source files be provided? AI


Source Files:

https://drive.google.com/drive/folders/1FIKf5wAq3Z2i2AT3NTwIII2-dXMPEe0J

the link contains unprocessed photos and already in the folder cut out on the background and ready to work

IN THE READY FOLDER THERE IS A RECORD OF THE VIDEO THAT WILL BE BROADCAST ON THE RADIO DURING THE PROMOTION! 

It will help you!
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