Poster for informing about the Ethics Hotline

Task

Develop an illustration for a poster on the theme of business ethics. The idea later is to create a series of posters in a specific style.

Goal - to spread information within the organization (company) about the possibility to report unethical behavior or violations of corporate policies - promoting the "ethical control service" or hotlines, anti-corruption lines.

Against kickbacks, nepotism, discrimination, harassment, theft, and abuse.

We will later provide these posters to clients who strive to enhance integrity within their organizations.

Need - original vision. The main thing is a call to action. For example, so that employees of state enterprises or agricultural holdings are not afraid to call or write to the hotline.

There can be not only A1 or A2 posters but also more unconventional formats - stickers, bookmarks, etc.

Target Audience 

is ordinary employees of organizations (mostly Ukrainian businesses) who are aware of something or who suffer from certain manifestations of dishonesty.

Plot

We have launched not just an anti-corruption hotline, but a cool mechanism for two-way communication with anonymous individuals with several channels. Each inquiry is monitored for appropriate response. And to avoid the year 1937, the system has a number of safeguards. Everything is transparent, prevents abuse, and meets the best global standards. Our service is called the Ethical Control Service by default. It is not only focused on corruption. 50% of inquiries, in fact, are about discrimination, injustice, abuse, or even bullying. Therefore, the Service acts as an aid to the Code of Business Ethics or the company's values.

Sample at the client https://mhp.ethicontrol.com/web/uk or https://demo.ethicontrol.com/

Regarding the mechanics of interaction. Yes, each poster must contain the name of the reporting mechanism, for example, "Ethical Control Service" and contact information. A sample is attached.

Mandatory contact details: Service name, Web address, and phone number.

Issues

Priority topics:

1. Corruption

2. Lies

3. Abuse

4. Conflict of interest

5. Injustice

There are two reasons for not reporting:

1. Disillusionment. No one trusts anyone and does not believe that one report with evidence can change anything. 

2. Fear of the informant being discovered and sanctions from management or reactions from colleagues.

Currently, we have the following text options:

Tell; Report; Expose; Don't be silent; 

Don't be indifferent; 

We don't steal (drink, beat, lie, bully, discriminate); 

Honesty (openness, transparency, decency) is important; 

Our values matter!

Don't bully (steal, take, give); 

Something is wrong - let us know;

Your problems are our job;

Silence aids evil;

and simply "Ethical Control Service. Works".

The mentioned texts are more for inspiration - the result of the exercise is the image!

You can provoke: 

Fed up? Feeling guilty? Report everyone!; They steal (lie, pull in cronies, hide the truth), and you wait...;  

Reference Samples 

https://mymodernmet.com/21-brilliant-illustrations-by/

https://digitalsynopsis.com/design/32-retro-style-thought-provoking-illustrations-john-holcroft/

https://www.thepopple.com/harsh-reality-illustrations-70041?utm_source=FB&utm_medium=SOCIAL&utm_campaign=73738-campaign&utm_hash=xjmme

https://www.pinterest.com/pin/26036504079523715/

https://www.pinterest.com/pin/26036504079523713/

https://www.pinterest.com/ethicontrol/speak-up-posters/

https://www.flickr.com/photos/37s/albums/72157623458720373/

 https://www.flickr.com/photos/37s/albums/72157623458720373/?fbclid=IwAR1IHzhGBnZk92W01-rpGkeX7zaSmGIdKLg_d28GqeFmeFBakg21krZ-zIw

What should be depicted in the image?

There should be a certain image or action. By analogy with the samples.

Where is the image expected to be used?

The company uses it for communication campaigns among employees and business partners.

What type of image should it be?

• illustration
• poster
• photo collage

In what style should the image be?

• realism
• abstraction
• anime
• caricature
• comic

What result do you expect from viewing the image?

• call to action
• information

Do you have a corporate style, logo?

Yes, but for this exercise - not relevant.

Is it necessary to use their elements, color scheme, fonts?

No, it is not necessary.

Will you provide graphic elements in tiff, gif, ai, eps, cdr, jpg formats, or do they need to be developed?

No.

What size of the image (in pixels) needs to be developed?

Guideline - A2 poster.

Result

The final file must be vector with clearly separated layers so that it can be independently modified later - colors or texts, adapting to the corporate style of various clients.

Preferably a sketch or ai file.