For which product is packaging needed?
For the booster packaging of a glass bottle of water
Product description for which packaging is being developed:
Premium natural drinking water
Advantages of the promoted product:
Premium water from Altai, ideal pH, mineral composition on par with the best waters in the world
Company name:
Arnna Minerals
Company's line of business:
Beverages
Distribution channels and sales geography:
China
Existing or proposed positioning:
International premium segment, customers include officials, business owners, elite from creative circles and their relatives
Brand name on the packaging:
Miglior - Pearl of Altay - Organic Water
Product price segment:
$50 for one bottle with its packaging
Duration of the product's presence in the market:
Source opened in 1981, bottling started in 2019
Preferred colors for packaging and formulation of the main design task of the packaging:
The very idea of the water bottle (image 1) positions itself as a pearl that has emerged from the depths of the earth, enriched with minerals over centuries. The colors black and white symbolize Yin and Yang.
(image 1)
And since the implementation of this water supply will be in China, where almost the entire population honors the tradition of the tea ceremony, we provide unique and purest water that will reveal all the properties of tea. Therefore, the packaging color can be a rich dark green that is associated with tea (our water and tea as yin-yang complement each other), or the color Aqua like the color of the Selters bottle in the screenshot (image 2):
(image 2)
Also, besides the color, it is necessary to create an accent on the MOUNTAIN terrain of Altai along with its nature and the naturalness of the product, as it is bottled directly at the source in an ecologically clean area. An example of the illustration style for reference on image 3:
(image 3)
The emphasis on the packaging needs to be created from glossy stripes (example in the video). The box itself will have a matte texture:
Tea (these are leaves) and water (these are mountains) as Yin and Yang were in harmony, and with the packaging of this water, it was clear that this purest water from the Altai mountains is intended not only to quench thirst but also to maximize the flavor of Chinese tea. Your browser does not support html5 video.
You can also draw inspiration from pictures of nature from Altai.
