Contest translated automatically. Log in or register, to view the original

What product needs packaging development? Organic fertilizer for plants Biogumus (vermicompost)


Product description for which packaging is being developed:

Biogumus – is an environmentally friendly, organic fertilizer that helps restore and improve soil characteristics. It accumulates a large amount of macro- and microelements in a form easily accessible to plants, along with a high quantity of humic substances.

Biogumus (vermicompost) – is a substance of black or dark brown color, with a granular structure and the smell of fresh earth. It is a product of the processing of organic waste by earthworms in symbiosis with other soil organisms.


Company name: Fit Land


Company's line of business: Production and sale of organic fertilizers;


Description of product/service categories: There will be 2 products packaged in 5, 10, 20 liters:

Biogumus (vermicompost) packaging 5, 10, 20 liters

Biogumus (vermicompost) Concentrate 5, 10, 20 liters


Main target audience of the product: Men and women aged 40+


Closest competitors:

  • Shchedra Niva Biogumus
  • Biogumus California
  • Organic fertilizer Bio Active
  • Living Land Biogumus


Main competitive advantages of the company: Quality level that has no analogs in the country. Bright European packaging


Product price segment: 

  • 49 UAH for a 5-liter pack, 
  • 91 UAH for 10 liters, 
  • 171 UAH for 20 liters


Distribution channels: Hypermarkets (Epicenter, Nova Liniya, etc.), garden centers, garden stores.


Geography: Ukraine;


Brand name on the packaging: Fit Land


Is the packaging being created for the first time or is there an existing version? A complete design update is being made, we provide the source files of the first version.


Formulate the main task of the packaging design:

Everything on the packaging should be as clear as possible based on the audience of 40+

It is necessary to develop the packaging design (front and back) for 2 products in 5, 10, 20 liters. One product differs from the other only by a clearly visible label "Concentrate" and the text regarding application recommendations, while the overall designs should be the same. However, it should be clearly highlighted that one product is indeed a concentrate.

The design should be based on the references attached. All information should be taken from the pack with our old design, which is attached.

It is necessary to develop the design in one of the styles of the references or take separate details from the packages. A unique style that does not resemble the references is also welcome.


Basic colors: At the designer's discretion, but without a rainbow of a dozen colors in equal amounts, there should be a main combination of colors (a few). The main colors should not be the same as in the old design (not just green). The packaging needs to stand out on the shelf among other typical green fertilizer designs or vegetable color sets.


In what format do you want to receive the source material? EPS, AI, JPG, PNG. Vector in Illustrator, raster in Photoshop by layers, text not in curves.


With the winner, we will make final adjustments, and later there may be cooperation on website design development, ongoing collaboration.


Provide any additional information you consider important.

All information is in Ukrainian. The product name "Біогумус Вермикомпост" (as in the original version of our design, but in a free style, font, color, etc.).

The design should be based on the fact that the product is in the premium segment.


The Fit Land logo is transferred to the design unchanged. It is necessary to place a character on the pack, developed based on your vision (you can take as a basis a pleasant-looking worm since the product is produced with the help of California worm colonies). Then something can be invented for the worm.

Data on application, composition, and other information from the back is transferred from the old packaging to the new packaging design, but especially large font and maximally noticeable on the back should be the application recommendations for different plants.


On the front of the packaging: The Fit Land logo unchanged, product name, the inscription "100% organic fertilizer." Organic farming notes, organic. A developed character is mandatory, inscriptions that it is suitable for lawns, trees, vegetables, berries, flowers. Also, an inscription based on the packaging (5, 10, 20 liters)

Also, the inscription "Significantly improves yield, For all types of soil, Soil enhancer and revitalizer."

For the product Biogumus CONCENTRATE, it is necessary to add the inscription "Concentrate" on the front of the packaging, so that it is large and very noticeable. Also, for the concentrate product, a noticeable inscription should be placed on the front of the packaging

"Mix 1 part of biogumus with 3-5 parts of turf soil or peat."


On the back side Data on application, composition, and other information from the back is transferred from the old packaging to the new packaging design, but especially large font and maximally noticeable on the back should be the application recommendations for different plants.
Applications8