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For which product do you need to develop packaging?

This will be universal packaging for various fishing baits (pellets, boilies, grains, etc.)

Product description for which packaging is being developed:

Various feeds for fishing.

Company name:

Carptronik

Company's line of business:

Products for carp fishing, mainly baits and lures for fish.

Description of product/service categories:

The product category for which the design is needed relates to professional bait for catching carp, grass carp, and silver carp.

Distribution channels and sales geography:

Sales in Ukraine in fishing stores, specialized departments, and online stores.

Target audience profile:

96% are men. Income level is above average. The main consumers are aged 30 to 50 years.

Existing or proposed positioning:

I will provide the old design as an example, but it should not be tied to it.

Closest competitors:

carpio.ua (the website does not have packaging images, search through the search)
3kbaits.com.ua
trinitybaits.com.ua
puhach.com
carp-catchers.com

Brand name on the packaging:

Carptronilk

Product price segment:

200-600 UAH (can be considered standard in the industry)

Duration of product presence in the market:

+- 5 years

Advantages of the promoted product:

  • Truly quality ingredients from European manufacturers
  • Proven recipe at titled carp fishing competitions

What benefits does the customer get from purchasing the product?

The customer receives quality feed that fish like and as a result, excellent fishing results.

Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)
Packaging options will be attached, the sizes are the same.


Formulate the main task of the packaging design:

It is necessary to develop a design for a large zip bag for bait.
The bag should attract attention well both in retail stores and in online stores.

Minimalist design. The bag should contain a transparent part to see the contents, the transparent part makes up about +-30%. On the front side, we place the logo and brand name. The back side +- standard: Product description UA and EN language, link to the website and possibly some unique properties.

Style preferences

– Corporate colors black and magenta.
– The design should be done in a torn style (without clear transitions and lines)
– It is necessary to create a bright and saturated design that will attract attention on the shelves of fishing stores.

Basic colors:

Corporate colors: Magenta and black

What should not be included

– Images of fish, people, bait, etc.

Mandatory elements

– Provide space for stickers (flavor, product name) on the back side, barcode, article, TU.

In what format do you want to receive the source material?

PDF and AI

In the attached files, I will provide an example that I somewhat like.

As for photos made by AI - we have gone through this, none of the options were satisfactory. Just generating and sending options is not worth it, I ask you to show creativity.
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