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Company Name:  

Goal


Company Activity Type:  

Creation of IT products for sports organizations and clubs on a subscription model.


Product/Service Description:  

A digital platform for interaction between a sports club and its fans, in the form of a mobile application. 

  1. The club can easily integrate the app (white label) and fill it with content. 
  2. Fans can easily be the first to know about the latest news in the club, upcoming games, participate in interesting gamifications from the club, and receive personal offers and discounts. 
  3. Content always reaches the fan directly through the mobile app because the phone is always nearby. 
  4. The club receives more information about its fans and can make more accurate and higher quality offers for the user. 


Distribution Channels and Sales Geography:  

All countries, starting from Ukraine and nearby (except for the Russian Federation and Belarus). Partnership program, direct sales, and online promotion. 


Target Audience Profile:  

Sports clubs (both team and individual) / esports teams / Western and American universities and educational institutions. Anything that can be united under communication between the organization that generates content (photos, videos, streams) and the audience that is interested in it.


1) Sports Club (B2B) - the audience that purchases the subscription. An organization with several people who influence the decision. 

The main goals of the club are 

1. to constantly increase the fan base. 

2. to increase the number of spectators in the stadium 

3. to increase sales of fan merchandise

4. to be in the fan's sight across all marketing channels and communicate through the new (app)


2) Fans (B2C) - the audience that uses the app. Fans aged 13-85 who want:

1. to have information about the club, statistics, news, everything related to their favorite club at hand and in a separate channel, rather than a mix of various information

2. to receive information first

3. to receive exclusive content

4. to be involved in solving club issues. They are passionate.


Existing or Anticipated Positioning:  

An accessible digital subscription solution for sports clubs (from amateur to professional)

Place - a digital platform, "like Instagram," for sports fans. A club where the club generates content and communicates. With the ability to conduct a large number of marketing activities and collaborations with sponsors and fans.  You subscribe to the app and generate content for fans, which goes directly to the fan's phone. For the fan, receiving information directly without external noise on social media and visible 100% content without trimming from social networks. Communication with other fans like them and competition in various elements of gamification.

Quality - "Like Zara," mass market. Decent quality at an acceptable price. 

Closest Competitors:  

https://www.bleachr.co/

https://from-now-on.com/

https://scorevision.com/our-software/fan-app/

https://nandbox.com/sports-apps/

https://www.appypie.com/sports-app-maker

https://www.ultimatefan.app/

https://www.bfansports.com/

https://fanapps.io/

https://blocksport.io/


Main Competitive Advantages:  

Affordable price

No legal obligations and contracts as it is a SaaS managed by an annual subscription

Ability to customize functionality to meet the club's needs


Is there a company logo?  

No


Is there a company slogan?  

No


Is there a corporate style for the company?  

No


Goals and Objectives of the Presentation:  

Clearly explain the product and show its advantages for the club and its fans

Purpose of Using the Presentation: 

  • screen/projector demonstration
  • email distribution


Describe the main idea of the presentation:  

Step by step guide for a potential client (for example, a sports club B2B), to make the essence of the proposal simple and clear and how this interaction platform can be useful.


Presentation Basis: 

  • text information (briefly, essentially, significantly)
  • graphics (showing the capacity of the global market, for example)
  • infographics (may be)
  • images (sports theme)


What should be the structure of the presentation?  

If necessary, it can be expanded or shortened - a proposal from your side.  for example, something like this

1. project X 

2. developed for XYZ (target audience) 

3. why the app and features

4. what are the advantages for the club

5. how it is created and adapted for the club


What is the approximate duration of the script?  

3-5 minutes. 


Indicate the estimated volume by the number of slides:  

Up to 10 slides. 


In what language should the presentation be made?  

Ukrainian


Design and Formatting of the Presentation (whether to adhere to corporate style, color scheme, etc.):  

There is no corporate style. Ready to consider proposals and options. The main thing is to adhere to modern fonts and elements. The design should convey that the product is European and of high quality. 


Technical Execution of the Presentation: 

  • presentation in PowerPoint format
  • pdf document


How should the presentation management be performed?  

Manually


Is musical accompaniment (design), voiceover, or something else needed?  

No


What materials for the presentation can you provide (visual, informational, video and photo, script...):  

Potential design of the mobile application for the sports club. Screenshots below. 


Contact information, if it needs to be placed in the presentation: 

last slide with some placeholder 


In what form would you like to receive the output material?  

  • presentation in PowerPoint format
  • pdf document


Indicate any additional information you consider important.  

Open to questions and clarifications regarding the product
Applications5