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Company Name:  "Health of the Ukrainian People"

Company Activity:  International Charitable Foundation

Description of Products / Services:  Creation and implementation of the national program #SaveTheLimb, within which funding for orthopedic surgeries, procurement and supply of external fixation devices, repairs of hospitals and individual wards, provision of surgical instruments, expensive antibiotics, and training of doctors is carried out. The main idea of the program is to reduce the disability of society from war injuries, allowing more people to preserve their limbs. 

Distribution Channels and Geography of Sales:  Social networks, all of Ukraine

Target Audience Profile:  The presentation will be shown to potential and existing corporate and private donors, program ambassadors, and its participants. 

Existing or Proposed Positioning:   A medical fund that has provided the largest number of limb-saving surgeries during the full-scale invasion. 

Closest Competitors: Closest competitors in the field: https://ffu.foundation/ https://svoyi.org.ua/ 

Niche competitors with better visual solutions: https://superhumans.com/, https://unbroken.org.ua/ua https://redcross.org.ua/ 

Examples of good visual solutions at the event of the funds https://www.cafonline.org/ 

Main Competitive Advantages:   The fund has gathered an expert council of the best orthopedic trauma surgeons from across the country, led by the head of the Department of Orthopedics and Traumatology of the Shupyk National Medical Academy of Postgraduate Education. The expert council already includes over 100 doctors who perform the most complex limb surgeries in Ukraine, and as our foreign colleagues say - in the world. 

Is there a company logo?  There is no program logo; there is a fund logo, but it does not match in color or content. If there is an option to stylize this logo for the fund's program - that would be a plus. 

Is there a company slogan?  Do not amputate, save. 

Is there a corporate identity for the company? No, there is only the fund's style; the program has colors (red and black) and text (added in the attached files) 

Goals and Objectives of the Presentation:  The presentation should be clear and understandable, with text that is readable everywhere without any obstacles. It should evoke the following emotions: surprise and revelation about the actual picture of treating injuries, astonishment at the problems that exist, hope for the doctors and donors, thanks to whom hundreds of limbs have already been saved, and a desire to contribute in some way to this process. 

For what purpose will the presentation be used: 

  • demonstration on screen / projector

  • distribution in printed form

  • email distribution

Describe the main idea of the presentation:   The main idea is that the presentation should demonstrate the benefits of the program for Ukrainian society, as well as its achievements in a short period of time. The presentation of the program describes why it was initiated, what stages it has gone through, what achievements have been made, and plans for the future, and what funds are needed for. 

Presentation Foundation

  • text information

  • infographics

  • images

What should be the structure of the presentation?  The structure of the presentation is already prepared

What is the approximate duration of the script?  24 slides

Indicate the estimated volume in terms of the number of slides:  24 slides

In what language should the presentation be prepared?  Ukrainian, English

Design and Formatting of the Presentation (should it adhere to corporate style, color scheme, etc.):  There are approximate colors (red and black) that need to be used; the fund's brand book does not fit very well, so we are waiting for creativity, and this is the main reason for creating this competition, for the design of the presentation, creativity, and the vision of a professional. 

Technical Execution of the Presentation: 

  • presentation in PowerPoint format

  • pdf document

How should the presentation be managed?  Switch slides

Is musical accompaniment (design), voiceover, or anything else needed?  No

What materials for the presentation can you provide? (visual, informational, video and photo, script, etc.):   There is a ready presentation with text and photos; it needs to be formatted and added with "design" 

Contact information, if it needs to be included in the presentation:

  • It is all indicated there

In what format should the source files be provided?  Unclear question. .pptx

Provide any additional information you consider important.   We are looking for a creative solution that will not be embarrassing to show to Western colleagues. 

Link to the presentation itself: https://docs.google.com/presentation/d/1zGR2yHmNu7z6c41B-1yiF-rsdFqKWtBt/edit?usp=sharing&ouid=118036241458786554695&rtpof=true&sd=true


Also, in the attached files, I am adding visual solutions in new colors within the program. 
Applications2