Organized a competition for naming what?
Company's area of activity:
Sale of diaries
Description of product/service categories:
Gifts
Distribution channels and sales geography:
Ukraine and CIS countries
Target audience portrait:
Women and men.
Age 25-35
Interests: sports, business, healthy lifestyle, fashion/style, lifestyle.
Existing or proposed positioning:
Premium diary for achieving happiness
Closest competitors:
Diary "Happy", diary "Recipe for Happiness"
Key competitive advantages of the company:
Quality, design, thoughtful structure, effectiveness.
Is there a creative concept (what should the name mean)?
Hype name
What should be reflected in the name (remove unnecessary items)?
- prestige
- modernity
- aristocratism
- uniqueness
- creative approach
Is it allowed/welcome to tie the name to the surname/name of the owner, geographical location, area of activity, or another key word?
No
Can the name be a neologism (new form)?
Yes
What words and phrases are better not to use?
Happy, recipe for happiness.
Language of writing:
Russian
Number of words in the name:
One, maximum 2
Is trademark registration planned?
No
In which domain zones is registration planned (remove unnecessary items)?
- .com
- .ua
- .ru
- .com.ua
- other (specify)
Please provide any additional information you consider important.
Hype is excitement, fuss, intrusive advertising, loud PR. At the same time, the word "hype" has two more meanings: an excited state of a person waiting for a novelty and an investment fund with a high degree of profitability. In all cases, it refers to increased attention to a specific event or phenomenon. The attention of a person is the goal of any "hype catcher".
https://vc.ru/marketing/47909-26-primerov-ochen-udachnogo-neyminga
