A competition has been organized for naming what?
Company's area of activity:
Description of product/service categories:
- Development of e-commerce projects
- Development of corporate websites
Distribution channels and sales geography:
- Inbound: contextual advertising, targeting, SMM
- Initially CIS with subsequent entry into the USA
Target audience portrait:
- Businesses that want to improve their positioning on the internet
- Businesses that want to go online
- Enhancement of online store functionality
- Development of high-load e-commerce projects
E-commerce
- Sergey Ivanovich, 40 years old, Kyiv
- Married, two children
- Owner of a distribution company-importer of tools from China and Europe. Has 4 offline stores in Kyiv. Extracts $10k monthly from the business
- Competition is pressing, sales are falling, heavily affected by quarantine.
- Looking for ways to increase sales through online sales.
Corporate segment
- Elena Vasilievna, 30 years old, Kyiv
- Married, 1 child
- Marketer of a cosmetic clinic, salary 17,000 UAH.
- The clinic has been on the market for 4 years, has an old website, a circle of regular clients. During quarantine, there was no increase in new clients, regular ones also started visiting less frequently
- Management requires increasing sales and conversion of advertising investments through the website.
- It is necessary to secure a budget for this, conduct a search for contractors, and provide several options for management to choose from. The website should have a modern design and aim for a WOW effect with beautiful simple animations.
Existing or proposed positioning:
- We work with current technologies
- We work with a focus on the future
- We work with a limited selection of technologies in which we are experts.
- We work with different budgets and select suitable solutions
- We do it in a way that we can later be proud of our work
Closest competitors:
Main competitive advantages of the company:
- Experience
- Quality code guarantees
- Focus on long-term cooperation
- Affordable prices
Is there a creative concept (what should the name mean)?
- Either a positive associative series,
- or a new word that sounds solid for a large company engaged in software development
- We will help businesses earn more
- We will help businesses keep up with the times
- One step ahead of competitors
What should be reflected in the name?
- modernity
- innovation
- stability
- uniqueness
- creative approach
- advanced technologies
- quality
Is it allowed/welcome to tie the name to the owner's surname/name, geographical location, area of activity, or another key word (please specify)?
- Possible to the area of activity, but it should not be clichéd
Can the name be a neologism (new form)?
What words and phrases are better not to use?
- shop
- web
- lab
- club
- commerce
- soft
Language of writing:
- Latin letters but without bad associations or difficult writing from Cyrillic
Number of words in the name:
Is trademark registration planned?
Will domain registration with the chosen name be conducted?
Should the domain name exactly match the name in English letters?
In which domain zones is registration planned?
Are you considering the possibility of purchasing a premium domain? (A domain that already has an owner willing to sell it. The price is usually higher than registering a new domain.) If "Yes", please indicate the maximum budget for purchase.
- There is no need to focus on the domain name, we will handle this part ourselves. The main priority is the Name.
- Yes, up to $200
Please provide any additional information you consider important.
- Do not get hung up on the domain name, we will take care of this part
