No | Questions | Answers |
General Information |
1. | Company | Microfinance organization "MiG Credit Astana" |
2. | Full name to be reflected in the logo:
| MiG Credit Astana |
3. | Additional inscriptions to be included in the logo: Slogan, motto, interpretation of the name, etc. | Microfinance organization |
Full Information |
4. | Description of products/services: | Issuing loans secured (from 1,000,000 to 50,000,000) |
5. | Target Group Full description of the target group: geographic – country, region, city.
demographic - age, gender.
psychographic - social class, lifestyle, personality type. | Almaty, Astana. M/F from 21 years |
6. | What message should the logo (graphic sign) convey?
For example: - draw attention to the naturalness of the product
- indicate status, luxury
- stability and reliability of the company | Speed, simplicity. Reliability, assistance, stability, money |
7. | Company's advantage (product, service).
“Feature” of the company.
What distinguishes you favorably from competitors?
| Quick issuance (one to two days), simple document package. |
8. | Date of establishment of the company (product).
History of the company (product).
What you consider important. | 2008. |
9. | Company website | http://migcredit.kz/ |
Style |
10. | Type of information presentation: Corporate style, strict style, entertainment style, comprehensive solution. Simple geometric shapes, carefully drawn images, techno-style, graffiti, pseudo-volume elements. | Strict, corporate style |
11. | Graphic elements: Graphic images that should preferably or necessarily be used. If there are undesirable elements, please indicate them as well. | M and G – uppercase |
12. | Color scheme: Colors that are mandatory for use (if any) | Green/blue/white |
13. | Color scheme: Colors that are desirable for use (if any) | Yellow |
й | Color scheme: Colors that are undesirable for use (if any) | Black, gray, red |
Additional |
15. | Competitors: Market leaders, company names. | KMF (kazmicrofinance), Bereke, 1credit, arnurcredit, |
16. | Examples of logos you like:
| Bank of Astana |
17. | Emotional message of the logo. Rate each pair (left 0, right 10) |
|
| Economy --- Luxury | 7 |
| Femininity --- Masculinity | 5 |
| Youth --- Maturity | 5 |
| Modern --- Classic | 2 |
| Playfulness --- Seriousness | 10 |
| Loudness --- Silence | 5 |
| Simplicity --- Complexity | 0 |
| Subtlety --- Obviousness | 7 |
18. | Mediums on which the future logo will be used (websites, printing, packaging, etc.) | Websites, printing, outdoor advertising. (that is, all source files in the appropriate formats are needed) |
19. | Your comments: | Since the term "microfinance organization" is not understood correctly by everyone, the word "Credit" can be highlighted in the logo. |
