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Company Name: Kazany.ru Online Store


Company Activity: The online store sells picnic products


Product/Service Description: Cauldrons, barbecues, tandirs, grills, etc.


Distribution Channels and Sales Geography: SEO, contextual advertising, social networks. All of Russia and the countries of the customs union


Target Audience Profile: People who love healthy, homemade food. They enjoy being close to their loved ones and pleasing them)


Existing or Proposed Positioning: No


Main Competitive Advantages: Two retail locations in Moscow, low prices, good service


What elements should the logo consist of? Since the name is very light and memorable, we think it should be:

  • only from the original brand writing", but I think a good designer can also "
  • from the brand writing and a graphic element"


What word or phrase will be used in the logo? КАЗАНЫ.РУ


Should the logo be bilingual or trilingual? No


If the company has a slogan or tagline that needs to be added to the logo? No


Are there basic colors or a preferred color scheme? Here is the site where the logo will be installed (the domain kazany.ru has just been purchased, so it is not set up yet) www.dachniy-sezon.ru


What brand do you consider successful in this category of goods or services, and why? A decent logo of competitors https://www.gotovimnaogne.ru/