Contest translated automatically. Log in or register, to view the original

A competition has been organized for naming something

  • company, brand


Company's area of activity:  

- sale of fashionable designer and author jewelry

- creation and sale of jewelry made from both precious and non-precious metals and stones
- jewelry made of silver and gold- jewelry for men and women


Description of product/service categories:  

bracelets, rings, earrings, necklaces, pendants


Distribution channels and sales geography:  

website, offline boutiques, instagram


Target audience portrait:  

women 70% men 30% - buy gifts for themselves, for friends, for  relatives and loved ones

girls and  women - educated, independent, tired of wearing the same mass-market gold jewelry. They are looking for eye-catching, fashionable jewelry, as well as basic pieces with soul and meaning.


Main competitive advantages of the company:  

Our stylists have vast experience and exposure in the jewelry market. We attend exhibitions around the world and always know what is fashionable now and what will be fashionable next year. Very often, jewelry stores are represented by one brand or one manufacturing plant. Here you will find jewelry from different designers from different corners of the world.


What should be reflected in the name

A list of possible qualities that can be applied.
Beauty, Jewelry, Modern, Innovative, Smart, Unique, Creative approach,  Chic, Genius, Contradictory, with meaning or philosophy, reflecting the role of jewelry in a person's life, a protective charm or talisman, a Symbol that carries special energy and symbolism, a symbol of love.
The brand name should emphasize the importance of the spiritual component of jewelry, their special atmosphere, and evoke positive emotions, aesthetic pleasure, and pleasant feelings.

The name can be or reflect the symbiosis of a person with jewelry.


Is there a creative concept (what should the name mean)?

The concept is vague, many things are liked, but nothing has been decided yet:
- like names with meaning that can be tied to some unusual story.

- like short, gentle, and soft names
- like new word forms

It should be something that will be understood both in Ukraine and in the USA.


Can the name be a neologism (new form)?  

yes


Language of writing:  

The name should be in English - in Latin letters. But it should be understandable to us 🙂

It should be easy to read and write.


Number of words in the name:  

Better 1, but 2 is also acceptable

The name should be short and easy to remember.


Is trademark registration planned?  

yes


Will a domain registration with the chosen name be conducted?  

of course


Should the domain name exactly match the name in English letters?  

better yes, but it can be played with...


In which domain zones is registration planned 

  • .com priority
  • .ua
  • .com.ua


Are you considering the possibility of purchasing a premium domain? 

rather no than yes...