A naming contest has been organized
- for the company
- for the product
Company's area of activity:
A marketplace for connecting sellers and buyers of home food products
Description of product/service categories:
The idea is to give people the opportunity to find and purchase natural products nearby. The mechanics: it is a mobile application where sellers post products and indicate their geolocation. Customers can find nearby products they are interested in and subscribe to notifications about new listings.
Example: you came back from the country house with several kilograms of apples. You posted the geolocation in the listing. Everyone subscribed to the category will receive a notification about the new listing. Also, new buyers entering the app will see this listing nearby.
Distribution channels and sales geography:
Online and offline. Ukraine
Target audience profile:
All age categories with any income level.
Existing or proposed positioning:
natural products, market alternative, save time
Closest competitors:
https://www.olx.ua
https://folvarok.com.ua
https://esh-derevenskoe.ru
https://smartfood.kh.ua
Main competitive advantages of the company:
absence of direct analogs 🙂
Is there a creative concept (what should the name mean)?
association with the market, farming, home products. Understandable to all age groups
What should be reflected in the name?
- naturalness
- authenticity
- homemade
- simplicity
Is it allowed/welcome to tie the name to the owner's surname/name, geographical location, area of activity, or another key word?
Only to the area of activity
Can the name be a neologism (new form)?
Yes
Which words and phrases should be avoided?
everything related to organic, proper nutrition, and eco
Language of writing:
Latin script. But it should be pronounced the same in Ukrainian and Russian. It should also be easy to read and memorable for all age groups.
Number of words in the name:
1-2
Is trademark registration planned?
Yes
Will a domain registration with the chosen name be conducted?
Yes
Should the domain name exactly match the name in English letters?
Yes
In which domain zones is registration planned?
Are you considering the possibility of purchasing a premium domain?
No
